The Malaysian Association of Tour and Travel Agents (MATTA) proudly welcomes Taiwan as its International Favourite Destination for the National MATTA Fair, happening this 4 – 6 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
This announcement comes at a timely moment, as tourist arrivals rose 3.4% in early July. Now in its 59th edition, the Fair aims to drive this factor, spotlighting Taiwan as a leading international destination, while continuing to champion inbound and domestic tourism.
In 2025, Taiwan welcomed a record 8.575 million international visitors, up 9.1% year on year, ranking Malaysia as its top source in the region, contributing 424,094 visitors. The relationship runs both ways; the same year over 390,000 Taiwanese travellers visited Malaysia, highlighting the steady, two-way flow of travellers, ranking 3rd among non-OIC (not a member of the Organisation of Islamic Cooperation) in the 2026 Mastercard-Crescent Rating Global Muslim Travel Index.
“The strong and steady exchange of travellers and bond between Malaysia and Taiwan is solid proof that both inbound and outbound tourism are moving at a healthy pace. Naming Taiwan our International Favourite Destination is a natural next step, and we look forward to strengthening both sectors and deepening our partnership within the tourism industry,” said Nigel Wong, President of MATTA.
“Malaysia is an important and steadily growing source market for Taiwan tourism, and our participation in MATTA Fair September 2026 demonstrates our strong commitment to strengthening tourism ties and bilateral exchanges between Taiwan and Malaysia,” said Abe Chou, Director of the Taiwan Tourism Administration Kuala Lumpur Office.
“Through our ‘Taiwan – Waves of Wonder’ theme, we hope to inspire more Malaysian travellers to discover Taiwan’s diverse tourism experiences, from culture and cuisine to nature and leisure, and experience the unique charm of Taiwan. This year, we have also specially invited four Malaysian travel agencies to join the Taiwan Pavilion and offer Muslim-friendly travel packages, further catering to the travel needs of Malaysian Muslim travellers. We look forward to working closely with our Malaysian tourism industry partners to further develop the Muslim-friendly tourism market and create more
opportunities for two-way travel between Taiwan and Malaysia,” he added.
MATTA Fair September 2026 spans 10 exhibition halls, covering more than 40,820 square metres of exhibition space. This edition is set to feature 2,026 booths from 285 participating companies. With strong interest from the industry, exhibitor participation is expected to increase further in the weeks leading up to the Fair. Visitors can explore Taiwan’s “Waves of Wonder” at its pavilion, located at Level 3 (International Hall) throughout the 3-day Fair.
To ensure a smooth visitor experience, MATTA Fair offers free admission and will be open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. Parking facilities will also be available for those travelling by car.