Tourism Malaysia held its finale of the Miss Shophia Shopping Hunt 5.0 and Miss Shophia Go Travel 2023 in George Town, Penang yesterday.

Present were State Exco for Tourism and Creative Economy YB Wong Hon Wai along with Datuk Musa Yusof, deputy director General (Promotion) Tourism Malaysia.

Lending support was Penang Global Tourism chief executive officer, Ooi Chok Yan and other industry players at the Gurney Paragon Mall.

Earlier, some 52 teams made up of local, international participants and media members had a fun time taking part in the “hunt” tracing places of interest and other locations.

The media members were from India, Indonesia, Singapore, the Philippines, and Brunei had the opportunity to explore the enchanting destinations of Kuala Lumpur, Penang, Perak, and Port Dickson.

In his address, Musa said that he is delighted to celebrate the remarkable achievements of two of their flagship events: Miss SHOPhia Shopping Hunt 5.0 and Miss SHOPhia Go Travel 2023.

“This year, these events brought their unique charm to the vibrant city of Penang, enriching our cultural tapestry and boosting our tourism landscape.

“The promotion has charted a new course this year, extending its reach from the malls of Kuala Lumpur and Selangor to envelop the entire city of Penang,” he added.

Musa also shared that shopping was the biggest contributor to the country’s domestic tourism receipts, with a recorded total of RM64.1 billion.

He also expressed confidence that Malaysia is on track to surpass its target of 16.1 million international tourist arrivals this year and could welcome up to 18 million visitors by year-end. 

These numbers underscore the government’s unwavering efforts to revitalize the tourism sector.

He also thanked sponsors and partners like the Penang Global Tourism, The Top Penang, Gurney Paragon Mall, PDC Setia Urus, Malaysia Airlines, Firefly, VISA for making the event a success.