Tiger Beer is bringing Tiger Town, the brand’s signature on-ground festival north to Penang, with celebrations set to take place at Gurney Paragon Mall, George Town, from February 13 to 15, 2026.
The 3-day event will feature live performances by popular local artists 3P, Chang Yong, Chang Le and Zai San Bei Livehouse, alongside a CNY marketplace with over 20 food and craft vendors curated by Moondiri Market, interactive activities to win exclusive prizes, and ice-cold Tiger Beer as part of Tiger’s wider CNY celebrations.
Consumers can pre-register for general admission tickets via https://tigercny.tigerbeer.com/en/event/. Those who register their interest in Tiger Town at Gurney Paragon will be able to redeem one (1) Tiger Crystal (320ml can) at the event. Redemption is limited to one (1) can per consumer per day on a first come, first served basis, while stocks last.
Tiger has also partnered with atmos, a Tokyo-based streetwear label, for a CNY streetwear collaboration inspired by their shared roots in Asian street culture. The limited edition Tiger x atmos: Spirit of the Tiger collection will be available at Tiger Town Penang.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers not to drink and drive.
Source – HEINEKEN Malaysia