Penang CM Chow flanked by Ashwin (right) and Yeoh at the press conference

By V. Sivaji

The 7th Edition of BE @ Penang is back in the physical sense at the Setia SPICE Convention Centre where some 200 local and foreign delegates attended.

The much awaited gathering is organised by Penang Convention & Exhibition Bureau (PCEB).

Penang Chief Minister YAB Chow Kon Yeow officiated the event accompanied by State Exco for Tourism and Creative Economy YB Yeoh Soon Hin and PCEB chief executive officer Ashwin Gunasekeran.

Also present was the director of Anderes Fourdy (Penang), Cheah Weiyong, CEO of ICCA, Senthil Gopinath, Founder & MD of Malaysia Robotics & Automation Society, Prof Dr Iskandar Baharin, John Kim representing the Malaysian Association of Hotels (Penang Chapter), Malaysian Association Tour & Travel Agents (MATTA Penang Chapter) president Vergis Mathew among others.

Some 70 delegates from Singapore, Taiwan, United Kingdom, South Korea were also present.

The two-day conference saw several speakers and panelists taking to the stage to share their knowledge and experiences in related fields.

 Last year, despite the pandemic, Penang hosted 77 business events with an estimated economic impact (EEI) of 14 million.

“The bureau is forecasting about 2,500 events with 260,000 delegates which will generate an estimated economic impact of 1 Billion.

” Penang has always been a popular destination for both holidays and conferences, and we intend to keep that momentum as we continue to welcome travellers from all over the globe.

“The BE @ Penang which kickstarted in 2016 aims to position Penang as the hub for knowledge exchange for the business events. I am glad that this conference allowed Penangites to keep abreast with the latest trends and best practices in the industry,” said Chow in his opening address.

PCEB also signed a memorandum of understanding (MOU) with Malaysia Robotics & Automation Society (MyRAS) in order to create additional business possibilities for the industry through technology and mark a new beginning in the tourism industry.

The BE @ Penang ends tomorrow (Dec 9, 2022)

VIP guests