Carlsberg Malaysia played its role as a shining caring corporate citizen by making it possible for a better tomorrow for some 8,000 underprivileged Malaysians recently.
This was done through their RM1 million pledge through its ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign this festive season.
The project partners theSun, Star Foundation, Yayasan Nanyang Press, The Borneo Post and See Hua Daily News.
Carlsberg provided RM500 worth of food supplies to 2,000 families each, whose livelihood were impacted by the COVID-19 and flash floods. Needy individuals from B40 income group, orphans, or family with single parents, and with disabled (OKU) members were prioritised.
Among the recipients was 51-year-old Koh Hooi Siang from Kajang, Selangor.
“I lost my husband who suffered a sudden heart attack in 2016, and this has impacted my family financially. Being a single mother of three and caring for my elderly folks, I had to take on two jobs to feed my family.
“Unfortunately, I lost my job due to the pandemic and sought to deliver home-cooked meals to make ends meet.” said Koh.
Another recipients was Valli Ranggasamy from Sungai Petani, Kedah who has heard about the food aid from friends who shared on WhatsApp.
She added that she is thankful for the food aid by Carlsberg which has helped her to support and feed my family.
Tony Tuan, a Kelabit native of Sarawak who is self-employed was also impacted by the COVID-19 pandemic.
“I will use the food aid fund to purchase grocery items for my wife and two kids which should sustain us for more than 10 days with the amount received from Carlsberg Malaysia” he said.
“We are humbled by the gratitude shown and kind words expressed by the food aid campaign recipients. These RM1 million worth of food aid has not only put food on the table but also gave a ray of hope to live amid this trying time.
“We would like to thank relentless support from our media partners and together, we are living our Purpose of Brewing a Better Today and Tomorrow. The ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign has benefitted Malaysians of all races, majority of them from Sarawak, Selangor, Sabah and Pahang are severely impacted by COVID-19 and flash floods; and of which, 800 recipients are from the B40 income group, 424 single parents, 415 who are or have family members in the OKU category, 348 flood victims, and 33 orphans.
“This campaign is the second COVID-19 relief efforts by Carlsberg Malaysia to support Malaysian communities in its efforts to mitigate the effects of the pandemic. The first campaign was Safer Schools where Carlsberg Malaysia pledged RM1.5 million through its flagship community project, Top Ten Charity Campaign, to provide a safer learning environment for 1 million schoolchildren nationwide by donating thermometers and disinfection services to 680 Chinese and Tamil schools.” said Stefano Clini, Managing Director of Carlsberg Malaysia.