Congratulations are in order for Ashwin Gunasekeran, Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB), on his appointment as Adjunct Associate Professor at the School of Hospitality, Tourism and Events, Taylor’s University.

This prestigious appointment reflects Ashwin’s leadership and deep expertise in the business events industry, as well as his commitment to nurturing the next generation of professionals in the sector.

The recognition comes at a meaningful time as PCEB celebrates its 10th anniversary in 2026, marking a decade of positioning Penang as a vibrant and competitive destination for international conventions, exhibitions and business events.

Through this new academic role, PCEB looks forward to strengthening its collaboration with Taylor’s University to empower and inspire students to pursue careers in the business events industry while equipping them with real-world insights into the evolving conventions and exhibitions landscape.

Ashwin’s appointment also highlights the growing importance of industry leaders actively shaping future talent by bridging academia and industry, ensuring students gain valuable exposure to the dynamic global business events ecosystem.

Once again, Penang Hyperlocal congratulates Ashwin on this well-deserved honour and looks forward to seeing continued efforts to elevate Penang as a leading hub for conventions, exhibitions, and business events in the region.