The ‘Penang Week’ at the 2025 Osaka World Expo kicked off with much splendour.
Beyond the signing of a Memorandum of Understanding (MOU) between Penang and several global logistics giants—laying a solid foundation for Penang’s International Logistics and Aerospace Hub to become a global center—Penang’s intangible cultural heritage has also taken center stage at the Expo.
Penang State Exco for Tourism and Creative Economy said that during ‘Penang Week’ at the Osaka Expo, a daily fashion show featuring Kebaya and Batik was held on the stage outside the Malaysia Pavilion.
These elegant traditional outfits stole the spotlight and dazzle the audience, becoming one of the most talked-about performances at the Expo during that time slot.
“Even before the fashion shows begin, a large crowd had gathered outside the pavilion, with Expo attendees from around the world eagerly awaiting the show. As the models took the stage, dressed in majestic Kebaya or vibrant Batik, their graceful presence and poise captivated the audience.
“The Kebaya received international recognition in December 2024 when UNESCO officially listed it as part of the ‘Intangible Cultural Heritage of Humanity’. But Penang did not stop there—instead, we treated this as a new starting point to go even further. That’s why we chose the world stage of the Osaka Expo to showcase the Kebaya in full glory, further promoting Penang’s cultural exports. We hope that through this opportunity, more international friends will witness the exquisite craftsmanship and graceful elegance of this cultural treasure, allowing its beauty to spread far and wide.” said Wong.
He also added that the overwhelming response at the Osaka Expo is a testament to the resounding success of Penang’s initiative. Every fashion show during ‘Penang Week’ is packed to capacity, with audiences from all over the world eagerly recording the show on their phones. After each performance, attendees rush to take photos with the elegantly dressed models. Many even tried on the Kebaya and Batik themselves, gaining a personal appreciation for their elegance and unique charm.
“Besides the Kebaya, another intangible cultural treasure showcased at the Osaka Expo—also listed by UNESCO in 2024—is Malaysia’s traditional breakfast culture. The restaurant in the Malaysia Pavilion serves iconic dishes like Nasi Lemak and Roti Canai, filling the air with delicious aromas that tantalize the senses.”
“The highlight was undoubtedly the performance of the ‘Flying Roti Canai’ by two chefs from Penang. With masterful technique, the dough was tossed and flipped through the air, earning thunderous applause from the crowd. What is a common sight on Malaysian dining tables has become a rare culinary delight on the world stage. Every morning, long lines form outside the pavilion, with eager visitors willing to wait hours just to taste the unique flavors of a Malaysian breakfast.”
“The showcase of Penang’s intangible cultural treasures at the Expo has been highly effective. After tasting Malaysia’s traditional cuisine and witnessing the elegance of the Kebaya and Batik, many visitors may find themselves growing fond of Malaysia’s culture and fashion. This positive impression could very well inspire future travel to Penang, allowing more international friends to experience our unique cultural charm and tourism appeal firsthand.” said Wong in a press statement.