Carlsberg’s highly-anticipated annual Chinese New Year (CNY) celebration themed Brewing Prosperity Together or “合家团圆, 好运连连”, returns to usher in the Year of the Rabbit in style with the Carlsberg Prosperity Burrow after the introduction of its artist edition Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans that bring the greetings of ‘prosperity’ and ‘smoothness’ for the year ahead, nationwide.
Leading the management team was their Managing Director Stefano Clini and their Sales Director, Gary Tan.
The grand dinner was held at the Sunway Carnival Convention Centre in Seberang Jaya where trade partners from Perak, Penang, Kedah and Perlis made their presence.
Also present was Corporate Affairs & Sustainability Director, Pearl Lai, Marketing Director, Olga Pulyaeva, Human Resources Director, Pauline Lim, Chief Financial Officer, Vivian Gun, and Legal & Compliance Director, Koh Poi San, Northern Region GM, Toh Swee Huat, Chua Song Seng Sdn Bhd CEO, Dato KC Chua amongst others.
“It is good to be here again after so many years. It is time to celebrate Chinese New Year with our new campaign and new limited edition cans. We are in the business of celebrating moments and bringing people together to enjoy the night, we are able to spend time with colleagues and partners within the Carlsberg family,” added Clini.
Meanwhile, the new CNY limited-edition cans were created by multi award-winning illustrator, Feifei Ruan.
Running from Jan 5 to 29, 2023 at Sunway Carnival Mall’s Main Concourse, visitors can look forward to bountiful treats that elevates the spirit of CNY. At the burrow, the celebration comes alive at the CarlsBar – a cool Carlsberg pop-up bar, where consumers can try their hand at making their very own signature Carlsberg cocktails guided by a mixologist.
The signature cocktails are aptly named “Prosperity Rush” and “Smooth Slinger”.
Visitors can also enjoy the Zodiac Forecast post to find out what lies in store for each of the 12 zodiac signs in 2023, a Paper Craft station where visitors can snip, fold and create their craftiest CNY artwork, the Prosperity Cam to capture the perfect all round reunion photo with their loved ones and a Drumming Prosperity Together challenge where visitors can win special prizes.
Guests will also be treated to the much loved Lion Dance performance to usher in prosperity and smoothness in 2023.
The grand CNY dinner also showcased a magnificent lion dance act to usher in the new year.
From now until Feb 28, 2023, shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught plus a carton of any premium brands (Somersby Cider Assortment, 1664 Blanc, 1664 Rosé, Connor’s Stout Porter or Asahi Super Dry), will be able to redeem an exclusive Neoflam Fika Stock Pot worth RM275.
To get a two-piece Neoflam Smart Seal set worth RM60, consumers need to only purchase any six sets of 4-can packs or 24 cans of 1664 Blanc/1664 Rosé, Asahi Super Dry, Carlsberg Special Brew or Connor’s Stout Porter.
To celebrate ‘Drumming Prosperity Together’, consumers who spend a minimum of RM288 on selected Carlsberg products in participating super hypermarkets nationwide, will stand a chance to ‘Drum and Win’ themselves up to RM388 Touch ‘n Go eWallet credit. Additionally, contestants can also walk away with a 4-can pack of either 1664 Blanc, 1664 Rosé, Somersby Apple Cider, Somersby Passion Fruit & Orange Cider, Connor’s Stout Porter or alcohol-free Somersby Apple 0.0. In convenience stores, consumers can bring in some prosperity by winning up to RM388 in Touch ‘n Go eWallet when they purchase RM20 worth of Carlsberg Malaysia products.
Touch ‘n Go eWallet credit of up to RM888 is also up for grabs in bars and pubs with purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs. Over at selected food courts and eateries, special CNY Celebration Nights have been scheduled with lion dance performances, singing performances and ‘Drumming Prosperity Together’ activities where consumers can ‘Drum and Win’ Touch ‘n Go eWallet credits to ring in the New Year. Consumers who buy any big bottle of Carlsberg brew during these events will also stand a chance at winning unique prizes.
As a special bonus throughout the CNY campaign period, those who collect 12 limited-edition big bottle caps of any Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will be able to redeem an exclusive glass container and be in the running to win the grand prize of RM2,888 cash Ang Pow.
