Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever Augmented Reality (AR) Concert in Malaysia available exclusively for Pepsi fans.
Among the featured artists are Siti Nordiana as the main performer. The concert also features three passionate local talents – Aidil, Bell and Syafeek, who won the #PepsiBoldTalent audition challenge.
“At PepsiCo, music is a key way for us to connect with our fans, and we know that music lovers in Malaysia have been missing the concert experience for over a year due to the pandemic. So, we decided to bring them the first-ever Augmented Reality Concert in Malaysia – something that has never been done before in Malaysia yet it is very much in line with our bold personality and pioneering nature.
“In particular, we are drawing upon the bold taste of Pepsi Black and its spirit of challenging the norm by making this exclusive concert content only accessible to consumers of Pepsi Black Raspberry – our exciting new cola flavour offering a bold taste and no calories,” said Salman Butt, Senior Marketing Director APAC of PepsiCo.
The concert headed by Siti Nordiana – who was voted the most popular female artiste (Artis Top Top Meletop Wanita) by music fans in the Anugerah MeleTOP Era 2020, gives fans the opportunity to watch a performance of her latest song, showcasing the talents of dancer Bell, freestyle footballer Aidil and singer Syafeek.
In the #PepsiBoldTalent audition challenge, the trio’s talents shone and stood out in a pool of over 3,000 audition videos, where their entries attracted the highest number of engagements, enabling them to emerge as winners in the #PepsiBoldTalent competition.
“We wanted to thank our loyal Malaysian fans by creating a really special experience for them, and what could be a better way than elevating homegrown Malaysian talents and offering them a platform to showcase their bold spirit and brave determination.
“This groundbreaking Augmented Reality Concert highlights the best of our local talents and opens up a new avenue for Malaysians to express themselves and achieve their dreams, reflecting Pepsi’s aim of championing the bold and brave generation of today, and continuing to bring excitement and new experiences to consumers in Malaysia,” commented Jennifer Lee, Beverage Marketing Lead of PepsiCo.
As for the new talents, Bell is a 22-year-old student who is self-taught in singing and dancing.for three years now. She hopes to use the exposure to emulate the success of her performance heroes.
Freestyle football talent Aidil, also 22, wants to use the opportunity to elevate awareness of freestyle football. Although a graphic designer by profession, he has been freestyling football for almost eight years, honing his talent by practicing more than seven hours a day on weekends.
Meanwhile, singing talent Syafeek, who discovered his talent while studying engineering in France, hopes this latest exposure will contribute towards greater success as a singer. Having performed at corporate functions and participated in singing competitions since 2012, he won the i-SiNG World competition in Paris in 2018.
How to watch the concert – Music fans and lovers of Pepsi Black Raspberry flavour can experience Malaysia’s first AR Concert brought to you by Pepsi – anywhere, anytime, beginning 16 April 2021 for a month, just by following these simple steps:-
1. Get a bottle of Pepsi Black Raspberry.
2. Log on to pepsiARconcert.com.
3. When prompted on your phone screen, scan the bottle.
4. Wait for the AR Pepsi bottle to load.
5. Enjoy the concert, which plays right on the bottle
Meanwhile, PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
For further information, please visit their social media pages on Facebook: Pepsi Malaysia (MY) and Instagram: @pepsimy.
