The signing of a Memorandum of Understanding (MoU) between LiFE Academy with Big Domain Sdn Bhd and Modencare Sdn Bhd to officiate the launching of a professional short course of “How to Become A Professional Key Opinion Leader (K.O.L)” was held recently.
On hand was Tan Sri Dato’ Dr Chin Fook Weng, DISTED Acting-President and CEO representing LiFe Academy along with Henry Tye from Big Domain Sdn Bhd and Jerry Hang from Modencare Sdn Bhd initiated the agreement respectively as Susie Khoo, Principal of LiFE Academy witnessed the MoU signing.
In conjunction with the signing of the MoU, LiFE Academy together with Big Domain and Modencare launched the professional K.O.L. course.
The short course focus on developing an amateur Key Opinion Leader (KOL) into authentic, interesting and influential advocates.
The course trains the amateur KOLs on how to connect with listeners and influence them to become “opinion followers” during live streaming.
The first intake of this K.O.L course is scheduled on 18 April, 2020.
“This mark a great start of an exciting year for LiFE Academy. I am pleased to introduce this new professional digital course.
“A well-trained KOL have more influence on audience opinion and behaviours,” said Khoo.
Other professional courses conducted by LiFE Academy include Certified Financial Planner by Financial Planner Association of Malaysia, Professional Barista Courses in collaboration with Forest Cloud Coffee Company and City and Guilds, and intensive English programmes.