By V. Sivaji

The year 2020, will see all things as “double celebration” as Carlsberg Malaysia celebrates Chinese New Year and the Year of the Rat.

This is because, in Chinese culture, the number two is auspicious as it is believed that good things come in pairs.

Beer lovers can look forward to Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”.

Exclusive at convenience stores and Tesco, take home a Carlsberg Smart Mini Bar!

Carlsberg’s CNY 2020 masthead craftily adapts the creative illustration of fish <鱼> depicting abundance 年年有余, and lion dance to signify good luck and prosperity in beautifully crafted symmetry via the art of red paper cutting.

This symbolic yet auspicious distinctive art is featured on all Carlsberg and Carlsberg Smooth Draught bottles and cans for a limited time only this CNY.

The campaign runs till Feb 2020 across participating outlets nationwide and aims to excite consumers and shoppers with great rewards and exclusive prizes, coupled with an additional chance of winning a limited-edition gigantic 3-litre Carlsberg CNY bottle.

Some 2,000 lucky beer lovers stand to win a magnificent 3-litre Carlsberg bottle with the purchase of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating coffee shops, food courts, modern bars and restaurants.

Just check underneath the bottle caps each time you pop a bottle and stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.

Otherwise go purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores will entitle you to weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc Mini Chiller.

The Carlsberg Smart Mini Bar boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities.

For off-the-shelf purchases at participating supermarkets, you too can stand a chance to proudly own the limited-edition 3-litre Carlsberg bottle, win RM800 worth of groceries all paid for by Carlsberg, redeem Carlsberg’s elegant and sleek glassware and more.

Also back by popular demand is Carlsberg’s Probably The Best CNY Shopping Experience where shoppers stand to win Grand Prizes of RM800 worth of groceries all paid for by Carlsberg.

It’s a chance you want to grab for every purchase of two (2) cartons of Carlsberg or Carlsberg Smooth Draught and an additional one (1) carton of 1664 Blanc, Somersby or Asahi to be eligible.

This is available in hypermarkets nationwide such as AEON, AEON BiG, Giant, Tesco, Billion, TF Value and City Grocer.

Carlsberg will also reward you with exclusive Carlsberg and 1664 Blanc glassware for that perfect serve and enjoyment for purchases from participating super and hypermarkets.

Purchase any two (2) cartons of Carlsberg or Carlsberg Smooth Draught and another two (2) cartons of 1664 Blanc, Somersby or Asahi and redeem at Carlsberg 300ml stem glass.

For more goodies, visit or follow Carlsberg on Facebook at