Spritzer Bhd, Malaysia’s leading natural mineral water brand, embarked on a fresh and exciting new chapter in the beloved brand’s journey and efforts to deepen their connection with consumers across the nation with the launch of a two-part mini-drama in September and November 2025. The mini-drama series stars acclaimed actress and Spritzer’s latest Brand Ambassador, Anna Jobling, in emotionally relatable roles, facing real-life conflict, dilemmas and personal growth.
Shiao Chan, Head of Marketing of Spritzer, said, “Beyond providing engaging storylines and entertainment, these dramas are works of arts that subtly embed Spritzer Sparkling’s values of healthy lifestyles, wellness and community, to resonate with our Malaysian consumers and audience across different ages. Through the characters, their emotions, and visual storytelling, we hope to convey and navigate this complex narrative of familial values and the virtues of self-care, whilst embedding the encouragement for Malaysians to shift toward healthier habits and beverage choices.”
This creative initiative is part of the Spritzer Sparkling Habit Conversion Project, which advocates for a refreshing alternative to sugary carbonated drinks for daily consumption. With zero sugar and sweeteners, natural mineral water, and silica-rich content, Spritzer Sparkling offers a wellness-forward choice which
is especially crucial in a country where diabetes rates remain among the highest in Southeast Asia. Through engaging content and meaningful experiences, Spritzer showcases its commitment to inspiring healthier choices amongst the nation. Spritzer is not just Malaysia’s leading natural mineral water brand; it is also a lifestyle partner for Malaysians seeking balance and vitality in their everyday lives.
Spritzer was also recognised as the Top Rising Brand in the Beverage Category in the Brand Footprint Malaysia 2025 by Kantar Worldpanel, a recognition of its growing resonance with Malaysian consumers.
The collaboration also marks the beginning of a new chapter with Anna Jobling stepping into the role of a Spritzer Brand Ambassador. Known for her elegant and grounded persona, Anna embodies the essence of Spritzer’s clean and natural brand philosophy. Her authenticity and grace make her a fitting face for both Spritzer Natural Mineral Water and Spritzer Sparkling, products that reflect purity, wellness, and refreshment. Spritzer’s collaboration with Anna Jobling is more than a brand endorsement, it is a shared mission to champion wellness, authenticity, and sustainability.