Setia is celebrating its 50th Anniversary in 2024 and is excited to announce a series of celebrations in commemoration of the monumental milestone. To begin with, the top property developer in Malaysia will collaborate with Ella, Malaysia’s rock queen to host a grand concert, which is set to take place at Setia SPICE Penang this weekend on 28 October 2023.
Over the years, Setia has expanded its presence globally and established itself as a trusted international brand with international projects across the globe, spanning locations namely the United Kingdom, Singapore, Vietnam, and Australia. Nonetheless, Setia strongly connects to its Malaysian roots and believes that music is the best kind of celebration that can bring everyone together regardless of race or religion, with a shared sense of unity and passion for music. As such, Setia is collaborating with Ella, the legendary Malaysia’s
female rock queen in Malaysian music industry, to celebrate 50 years of shaping the future with its communities through the universal language of music.
The rock queen will return to her hometown for her much-anticipated ‘Jilid Akhir: Ella Puteri Kota’, where she will entertain nearly 14,000 music enthusiasts with her greatest hits at the iconic Setia SPICE Arena in Penang, the official venue for this remarkable event.In response to overwhelming demand, an additional 1,000 RockZone tickets have been made available for fans.
Spreading the cheer of this one-in-a-million celebration, Setia is thrilled to announce that they are offering exclusive “Setia X Ella” premium merchandise, including lanyards and posters, along with complimentary RockZone tickets for the concert through their social media platform. Additionally, selected lucky Setia Fontaines Citizen Setia who signed the Sale and Purchase Agreement during the annual Minggu Saham Amanah Malaysia 2023 campaign organised by Permodalan Nasional Berhad will stand a chance to get the RockZone tickets for free and meet Ella in person during a special ‘Meet and Greet
Session’*. This unique experience will allow the fans to mingle and share a meal with the iconic artist herself. The exclusive giveaways serve as a token of appreciation for Setia’s communities, as Setia celebrates the significant milestone together with its communities.
For concertgoers travelling from other states, Amari SPICE Penang would be the top accommodation choice in town. As part of the Setia X Ella’s Jilid Akhir Concert collaboration, the S P Setia-owned 5-star hotel would serve as the official hotel for the concert.
Conveniently situated adjacent to the convention centre, Amari SPICE Penang offers impeccable service and a wide variety of amenities. Concertgoers can easily access Setia SPICE Arena via the connecting bridge, ensuring a seamless and hassle-free concert experience.
The collaboration with Ella serves as a testament to Setia’s unwavering commitment to consistently deliver the finest in entertainment and experiences to its communities.
Additionally, Setia also gives back to the communities in need through its charitable arm, S P Setia Foundation. Joining efforts with Ella, Setia corporate volunteers will visit Pusat Jagaan Darul Hanan on 29 October to bring comfort and warmth to the asnaf elderly.
The programme aligns with the second Trust Object of S P Setia Foundation, which is to provide support for Malaysians who are underprivileged, disabled, poverty-stricken, or critically ill, addressing the needs of these individuals and providing them with the necessary assistance and resources to improve their lives where applicable.
Source – S P Setia Group