By V. Sivaji
Some 200,000 food lovers from all over the country and foreign guests are expected to converge at the Penang International Food Festival 2024 or PIFF @ Tanjong to be held on November 2 & 3, 2024.
The event is making its comeback to the Beach Street site in the heart of George Town offering a total of 100 booths featuring local favourites.
The festival celebrates the rich culinary heritage of Penang, bringing together a unique blend of traditional and contemporary dishes from some of the region’s finest culinary talents.
Present to share the latest updates on the feast was the Member of Parliament for Tanjong, YB Lim Hui Ying who is also the Deputy Finance Minister.
Also present was the state assemblyman for Komtar, YB Teh Lai Heng and state assemblyman for Pengkalan Kota, YB Wong Yuee Harng.
Lending support were the various sponsors, namely the Penang Chinese Chamber of Commerce, Magnificent Emblem, Citadines Connect, Macalister Mansion, KOBAY Properties Development Group, Himalaya Sports, Stark Development, Ghee Hiang Penang among others.
The festival is supported by the Penang State Government, Penang Global Tourism (PGT), the Malaysia Association of Hotels (MAH), the Courtyard Beach Street and the Whiteaways Arcade.
“PIFF@Tanjong is more than just another food festival. This event celebrates Penang’s vibrant culinary heritage, highlighting our rich flavours, creativity, and the importance of food in our local culture.
“We are incredibly proud to bring together some of Penang’s finest culinary talents under one roof, offering both locals and visitors an unforgettable experience.
“We proudly announce that PIFF@Tanjong will feature over 100 food stalls, offering an incredible variety of culinary delights. From Penang’s iconic street foods — such as Char Koay Teow, Passembur, Nasi Lemak, and Asam Laksa — to more innovative and contemporary dishes, there will be something to satisfy every taste.
“Highlights include food stalls showcasing Penang’s world-renowned cuisine and some which are Michelin-selected, exquisite creations from top Penang hotel culinary teams, delectable treats from dessert and café vendors and dynamic fare from our food trucks too.
“Additionally, visitors can explore vibrant flavours from Indonesia and Thailand through our stalls from the Consulate-General of Indonesia and Thailand in Penang”, said Lim in her opening address.
She also shared that there will be live cooking demonstrations by Malaysia’s Celebrity Chef, Chef Zam, along with special appearances by Jestinna Kuan, Danny and Santesh Kumar.
The PIFF 2024 is organised by Pusat Khidmat Ahli Parlimen Tanjong and managed by the event organising team from Dreamz Productions Events Management.
