Penang International Food Festival (PIFF) 2022, was held at the Design Village Outlet Mall over the weekend.
Penang Chief Minister YAB Chow Kon Yeow launched the festive occasion.
Also present was State Exco for Tourism and Creative Economy YB Yeoh Soon Hin among others.
Rows of booths offered favourite local food for visitors who thronged the festival as early as 5pm.
With the tourism industry seeing a gradual return to pre-pandemic levels, it is hope that businesses return to their normal booming
Penang is already famous when it was featured by CNN, Lonely Planet and Travel + Leisure.
By hosting the PIFF 20222 in the mainland, it is hoped that there is balanced tourism and visitors to the island and the mainland.
Furthermore, the local community, hawkers, small and medium businesses in the F&B sector stand to benefit from the festival.
To facilitate islanders, a free bus shuttle service was also provided from Queensbay Mall.
