Viktor Axelsen with Jorgen

Penang-based Monitor ERP, a leading provider of ERP solutions for the manufacturing industry, has formed a groundbreaking long-term partnership with Viktor Axelsen, the world’s top-ranked badminton player, Olympic gold medallist, and two-time world champion.

This partnership aims to inspire innovation, excellence, and sustainable growth in both the ERP and sports industries.

“We are excited to embark on this transformative journey with Viktor Axelsen. His dedication to excellence, commitment to be the best, and our shared values will undoubtedly create a lasting impact on the ERP solutions and badminton communities. It will also bring a lot of joy and excitement to our customers and employees, which feels very rewarding,” said Daniel Häggmark, CEO at Monitor ERP Southeast Asia.

The core values of Monitor ERP, including being down-to-earth, committed, and forward-thinking, seamlessly align with Viktor Axelsen’s authentic, diplomatic, and innovative approach. Together, they aspire to redefine standards in both the ERP and sports industries. While Monitor aims to be the first choice for manufacturing ERP solutions, Viktor Axelsen’s long-term vision extends beyond personal success to inspire others to reach their full potential, making him a game-changer in both sports and life.

“I am thrilled to partner with Monitor ERP, a company that shares my passion for excellence and commitment to making a positive impact. Monitor’s history is very inspiring, and I am very fortunate to be part of the Monitor family. Together, we aim to inspire and achieve great things,” expressed Viktor Axelsen.

Axelsen with Jorgen (far left) and Daniel (right)

Monitor ERP has received prestigious awards such as the Best ERP System and Green Solutions for Manufacturing in Germany, Sweden, Poland, and China, amplifying its commitment to helping manufacturing companies overcome challenges and optimise their operations. Viktor Axelsen’s global recognition as the world No. 1 badminton player not only enhances the partnership’s international reach and impact, particularly in Asia, but also brings a global blend of fluency in Danish, English, and Mandarin, further amplifying the partnership’s significance in the region. The partnership is poised to inspire innovation and forward-thinking, driving Monitor ERP and its brand to new heights, with both parties committed to sustainability, echoing Monitor’s recent recognition for its environmental contributions in manufacturing.

Monitor ERP, honoured as the ERP System of the Year in Sweden and the ERP-System des Jahres in Germany, provides tailored solutions for diverse manufacturing industries, offering control from material requirements to invoicing. Their recent innovation in CO2 emissions calculation at component level and reporting revolutionises sustainability efforts, working towards more sustainable production and a greener future. 

About Monitor ERP System Sdn. Bhd – Monitor ERP System is a family-owned company based in Hudiksvall, Sweden that is celebrating their 50 years anniversary this year. Monitor ERP is a leading provider of ERP systems for manufacturing companies worldwide. With 6,000 manufacturing companies and 300,000 users relying on their system, Monitor ERP helps businesses effectively manage their day-to-day production and financial operations. Over the years, Monitor ERP has experienced significant growth, transforming from a small local technology company to a global player in the ERP market. With a strong emphasis on international expansion, they are actively targeting markets in the Nordics, Asia, and Europe. The company’s Southeast Asia headquarters established in Penang, Malaysia in 2013, represents their largest office outside of Sweden, showcasing their commitment to serving customers in diverse regions