The Penang Convention & Exhibition & Bureau (PCEB) has announced the appointment of Puan Siti Sarah Ismail as their new Head of Sales & Marketing.
She has been an invaluable member of our team since PCEB’s inception and they are proud to have such a talented individual grow with them and take on this new role.
Siti hails from a strong finance and operations background and was working with Boustead Group prior to joining PCEB.
Notably, her previous experience includes 11 years as Northern Region Account Manager for Malaysia Airlines, as well as three years working in the manufacturing sector in Mozambique prior to her return to Malaysia.
She also has seven years of experience in the Business Events industry, and has developed a wealth of knowledge in strategic planning and operations, which will undoubtedly benefit the industry.
Given her extensive experience in the industry, PCEB is looking forward to enhanced strategies and initiatives under her leadership.
Penang Hyperlocal takes this opportunity to wish Siti all the best and success in her undertakings.