The Malaysian Association of Tour and Travel Agents (MATTA) will forge a strategic engagement with Kuala Lumpur Traffic Police to better manage traffic problems that affected the MATTA Fair in March
earlier this year.
In a concerted effort to ensure a smooth and hassle-free experience for visitors and exhibitors, MATTA is implementing a range of measures aimed at improving traffic flow during the upcoming MATTA Fair on September 1-3, 2023 at MITEC.
The MATTA Fair experienced overwhelming response in March which led to traffic congestion in and around the Malaysia International Trade & Exhibition Centre (MITEC) venue.
“The upcoming MATTA Fair September 2023 holds immense promise and our strategic partnership with the traffic police underscores our commitment to deliver an exceptional experience to all visitors.
Combined with the free and frequent shuttle services from key pick-up points in the city we are confident that visitors and exhibitors will find it easier to make their way to the fair,” said Nigel Wong, President of MATTA.
Mala Dorasamy, CEO of MITEC said “MITEC takes great pleasure in welcoming back the 2nd edition of MATTA Fair in September 2023. Positioned within KL Metropolis, strategically demonstrates a development blueprint of urban growth with commercial dynamism.
Given the event’s track record of past achievements, it is vital to optimize business growth and environmental responsibility”.
She also further mentioned the promotion of eco-friendly practices, such as encouraging visitors to opt for Rapid KL, carpooling, and making use of the event’s free shuttle services.
These efforts contribute to reducing carbon footprint while enhancing affordability, accessibility, and sustainability in transportation options.
MATTA has joined forces with the authorities to introduce a series of traffic management strategies for this upcoming MATTA Fair:
1. New Traffic Flow Direction: Traffic flow direction will be implemented around the MITEC area to alleviate traffic congestion and improve visitor experience by streamlining vehicle entry and exit.
2. Comprehensive Traffic Monitoring: Traffic Police officers will be strategically stationed at each traffic light within the MITEC vicinity, as well as at key intersections to closely monitor traffic movement. This heightened vigilance will enable rapid response and intervention in the event of any traffic build-up, contributing to uninterrupted traffic flow.
3. Priority for Free Shuttle Bus: MATTA acknowledges the significance of group transportation, particularly for buyers attending the fair. Traffic Police officers will accord priority to free shuttle transportation, facilitating expedited access for groups and helping to ease traffic pressure.
4. Free Shuttle: Visitors are strongly advised to use free shuttle facilities provided to MITEC available at Sunway Putra Mall and KL Sentral from 8am-10pm to minimise traffic congestion at the fair.
The Fair is open from 10am-9pm on all three days and admission is free.