The Malaysian Association of Tour and Travel Agents (MATTA) announced that Malaysia Aviation Group’s (MAG) airlines, namely Malaysia Airlines and Firefly, are the Official Airline Partner and Premier Sponsor of the MATTA Fair, taking place from September 6 to 8, 2024 at the Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur. 

As part of their partnership, MAG will offer an array of exciting travel promotions and unique offerings from airlines to travel and lifestyle products for all visitors attending the fair.

This strategic partnership highlights MATTA’s ongoing commitment to enhancing the Fair’s offerings, providing visitors with exclusive access to the best travel promotions and choices available in the market. The MAG Pavilion, strategically located on Level 3, spans a generous over 11,000 sqft of space and is designed to welcome and engage visitors with a wide variety of activities and offerings from the national airline.

Nigel Wong, President of MATTA, expressed his delight about the partnership, stating, “We are happy to collaborate with MAG’s airlines for this MATTA Fair. Their involvement significantly enriches the event, reinforcing our commitment to delivering exceptional value and diverse travel choices to the visitors at the MATTA Fair.”

Chief Commercial Officer of Airlines from MAG, Dersenish Aresandiran, commented “Malaysia Aviation Group is honoured to continue supporting Malaysia’s largest travel fair, offering exclusive deals that are simply unmissable. We are excited to return as the official airline partner and premier sponsor of MATTA Fair 2024, through our sister airlines, Malaysia Airlines and Firefly. We invite everyone to join us at the fair, where we will be offering enticing fares and packages, while also supporting customers’ end-to-end journeys with a range of products and services across the MAG ecosystem. This strategic partnership reflects our dedication to revitalising the tourism sector with like-minded partners, furthering MAG’s commitment to the Visit Malaysia 2026 vision and solidifying Kuala Lumpur’s position as the gateway for Asia and beyond.”

During the MATTA Fair, MAG airlines will offer exclusive discounts of up up to 30% off on air fares to domestic and international destinations within its network. This exclusive offer is valid from 6 to 8 September 2024 via the physical Fair, as well as on the airlines’ online platforms from 5 to 16 September 2024, for immediate travel up to 31 August 2025.

Beyond flight promotions, attendees can look forward to appearances by iconic Manchester United legends, an innovative Virtual Reality experience showcasing the all-new Airbus A330neo seats, and highly anticipated announcements. The MAG Pavilion this time is set to redefine an experience anchored on cutting-edge advancements and immersive activities to offer an exceptional experience like never before.

In addition, Malaysia Airlines and Firefly will also be offering up to 15% off on add- on bundle products MH Traveller’s Trio, Premium Bundle and Value Bundle. Members of Malaysia Airlines’ award-winning travel and lifestyle loyalty programme, Enrich, will also enjoy an additional 5% off their bookings, 5x EnrichMoney points for EnrichMoney users.

In addition to airfare discounts, MAG will host the MATTA Fair Buyers’ Contest, giving away 23 return tickets, including Business Class tickets to destinations such as London and Sydney. This initiative further highlights MAG’s dedication to offering rewarding and enriching experiences to its customers.

MATTA remains dedicated to providing a dynamic platform that promotes business opportunities for its members while meeting the evolving demands of consumers. This collaboration and partnership with MAG’s airlines are a testament to this mission, both through the MATTA Fair and beyond.

The MATTA Fair offers free admission and is open from 10am to 9pm over three days, from Friday, 6 September 2024 to Sunday, 8 September 2024. MATTA provides free shuttle services to MITEC from KL Sentral and Sunway Putra Mall, and back. Visitors are encouraged to use these free shuttle services to the MATTA Fair venue. Additionally, there will be attractive prizes to be won when using the shuttle service, making your journey to the MATTA Fair even more rewarding.