Source – Lazada Group
Come tomorrow, Oct 15, Jo Malone London will be available on Southeast Asia’s e platform Lazada in Malaysia.
Besides their signature line-up of fragrant lifestyle products such as English Pear & Freesia and Peony & Blush Suede, consumers can be fully immersed in the unique Jo Malone London enchanting brand story and learn more about their favourite fragrance families.
This collaboration will enable Jo Malone London to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores, for new and existing fans of the brand through LazMall.
Besides integrating and making their iconic Scent Pairing and Art of Gifting services available on the LazMall flagship store, interactive livestream programmes on LazLive will also be curated for shoppers to learn more about the brand’s Cologne, Home and Bath & Body products.
“As shoppers increasingly turn to trusted eCommerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia. We are excited to bring to life the luxury experience to online customers leveraging Scent Pairing rooted in our scent authority; not to mention the Art of Gifting which is true and unique to the brand.” said Crystal Lai, Vice President and General Manager of Jo Malone London, Asia Pacific.
“We are proud to be the first in Southeast Asia to partner with Jo Malone London and bring its signature fragrances and brand story to consumers here. Our customers have consistently shown great enthusiasm and support for the beauty and lifestyle brands coming onboard LazMall, and we are excited to scale our collaborations with Jo Malone London to bring consumers the premium offerings and intimate brand experiences that the brand is known for through our highly personalised in-app portal, LazMall Prestige.” said James Chang, Chief Business Officer, Lazada Group.
New to Jo Malone London?
- Explore with the brand’s and choose amongst six fragrance families from fresh and uplifting citrus to opulent florals and warming woods via Discovery trial sets and pampering Little Luxuries sets.
- Use Scent Pairing on LazMall Prestige to create your unique and personalized scent by layering fragrances.
- Unbox joy with Jo Malone London’s iconic cream-colored, bow-tied box with its high-touch luxury gift-wrapping service offered with every purchase on LazMall.’
In the meantime, Jo Malone x LazMall Super Brand Opening dates: 14 October – Indonesia and Thailand; 15 October – Malaysia and Singapore; and 27 October
Ends