Hilton hotels across South East Asia are set to welcome the Mid-Autumn Festival with exclusive lunar treats of premium traditional baked and snow skin mooncakes, each with a corresponding signature gift box marking its creative excellence and culinary craftsmanship.
Culturally-diverse and gastronomically-rich, food remains a centrepiece for most festive occasions in the region.
Traditionally, Mid-Autumn Festival celebrates an annual harvest following the summer, where families come together for thanksgiving and worship the moon for a bountiful harvest.
The celebration has since evolved into a reunion feast, paired with moon-gazing, lantern displays, and the festival’s quintessential delicacy – mooncakes gifted in lavish festive packaging.
“The Mid-Autumn season is a great opportunity to showcase the cultural diversity of our region where we have hotels operating across nine countries in South East Asia. Each year, our culinary teams seek to outdo themselves creating delectable festive feasts complemented by aesthetically pleasing boxes suitable for gifting or personal enjoyment that meets the ever-evolving consumer trends and tastes.
“We are delighted to be launching a beautiful new collection this year that marries tradition with innovation to help families and loved ones reconnect during this period,” said Paul Hutton, vice president, Operations, South East Asia, Hilton.
Available from now until 21 September 2021, the 2021 Mid-Autumn series is a multidimensional feast of the senses – from sight to taste. Hilton welcomes guests to join them on an exciting journey of fine quality and exquisite flavours in participating restaurants and hotels.
Taking the lead with participating hotels across Malaysia and the Philippines, Hilton’s hotels launched the Oriental Treasures regional series with an enticing array of traditional baked varieties of classic and modern flavours.
Embellished in imperial red, the celebrated gift box represents the core of Chinese heritage with classic motifs of noble red-crowned cranes, celestial clouds, and a golden full moon. The ornate die-cut window pane, inspired by the moon windows of Oriental architecture, offers a peek to the individual matte-finishing gold and red receptacles housing the individual mooncakes.
Positioned as a festive centrepiece, this classic rendition is an indisputable choice for the region with 10 participating hotels offering this series including Hilton Kuala Lumpur, Hilton Kuching, Hilton Kota Kinabalu, DoubleTree by Hilton Kuala Lumpur, DoubleTree by Hilton Melaka, DoubleTree by Hilton Johor Bahru, Hilton Garden Inn Kuala Lumpur, Hilton Garden Inn Puchong, Hilton Manila and Hilton Clark Sun Valley Resort.
While maintaining roots in Oriental tradition, Hilton celebrates a unique approach adopted by each country and takes into account its culture, trend, and sourcing of local ingredients.
From modern tastes to sustainable chic and sophisticated flair, Hilton hotels across South East Asia honour Mid-Autumn Festival with their respective range of limited edition gift boxes.
