By V. Sivaji
As one of Penang’s oldest shopping malls, GAMA Supermarket & Departmental Store tcontinues to uphold its longstanding commitment to the community through meaningful corporate social responsibility (CSR) initiatives. In its latest effort, GAMA distributed RM50 cashless vouchers to 100 representatives from the B40 community, reinforcing its role as a pillar of support for those in need.
The vouchers were presented by Komtar assemblyman YB Teh Lai Heng alongside GAMA general manager Ms Ong Lay Hoon, underscoring the collaborative spirit behind the initiative.
Ong shared that the programme, known as MyGAMA Kasih, reflects GAMA’s dedication to giving back to society, in line with government efforts to ease the financial burden of vulnerable families. Through this initiative, selected recipients receive cashless assistance to purchase essential daily necessities, allowing them to shop with greater convenience and dignity.
“As a shopping mall that has grown alongside the community for decades, we believe in continuously supporting and uplifting those around us. We look forward to expanding our charitable efforts in the coming months,” she said, adding that GAMA will mark its 60th anniversary in 2027.
Beyond voucher distribution, GAMA also curated a dedicated selection of essential goods on Level 7, enabling recipients to conveniently redeem their aid. Health screening counters were also set up, extending additional care and support to the community.
In his speech, Teh commended GAMA for its impactful initiative, noting that the programme not only alleviates the cost of living for recipients but also fosters unity and compassion among people from diverse backgrounds.
“I am encouraged to see individuals from various races and communities benefiting from this thoughtful initiative. It not only eases their burden but also strengthens the spirit of mutual care within society,” he said.
He also called on more sponsors and donors to come forward in support of such programmes, so that more families in need can benefit in the future.
Through MyGAMA Kasih, GAMA continues to demonstrate that its legacy is not only built on retail, but also on a deep-rooted commitment to community well-being and social impact.