Eastern & Oriental Berhad’s (E&O) property sales campaign which concluded recently, was a runaway success as they managed to secure RM251 million.
The premier lifestyle property developer concluded their “Luxury Living Campaign”.
The group achieved the figure in the third quarter ended Dec 31, 2018, which is 6.45% higher year-on-year.
With this, the Group’s inventory level has also been brought down by 28.37% to RM232.4mil.
E&O group marketing and sales senior general manager Wayne Wong said the campaign was a resounding success as it was a hit among both local and international purchasers despite the soft market conditions.
“We were able to attract 70% of international buyers, with majority of them from Hong Kong and China while Penangites made up the majority of the local purchasers.
“Our Quayside Seafront Resort Condominium in Seri Tanjung Pinang, Penang, also appears to be the crowd favourite with majority of our sales coming from this development, which is the only property development in Penang to have emerged the Gold winner in the EdgeProp Malaysia’s Best Managed Property Awards 2018.
“The success of the E&O Luxury Living Campaign is evident in its global reach and further testament of E&O’s reputation as an innovative lifestyle developer,” he said.
The Luxury Living campaign launched in July 2018 offered homebuyers exclusive packages for selected E&O landmark properties in Penang, Iskandar Malaysia and Kuala Lumpur city centre plus a chance to win one of two Mercedes Benz C-Class C200 AMG on offer.
The first winner was a couple from Hong Kong who made an impulse purchase of Quayside development within two days after visiting their friend’s unit.
The second winner, engineer Liew Weng, also bought the same development as his retirement home.