Made with Malaysians in mind, Cadbury Dairy Milk Pandan Coconut is the third limited edition localised variant from Cadbury Malaysia since 2018, following the well-received Cadbury Dairy Milk Kopi C and Cadbury Dairy Milk Durian in previous years.
The iconic local heritage flavour of aromatic pandan and sweet coconut remains another timeless flavour that has been fondly enjoyed by Malaysians through generations.
In celebration of Cadbury Dairy Milk Pandan Coconut and the flavours of Malaysia, Cadbury Malaysia is giving back to the community that was part of the local flavour inspiration by putting their businesses on the map through the hashtag #MyCadburyFlavours.
With the collective effort of Malaysians through the hashtag, Cadbury Malaysia will be creating a digital presence for these vendors by promoting their businesses through paid adverts on social media.
“For almost 50 years, Cadbury Dairy Milk has captured the hearts of Malaysia consumers through its variety of chocolate product flavours. We are overwhelmed by the continuous support of our Malaysian consumers and it is through exciting localised products like Cadbury Dairy Milk Pandan Coconut that we showcase our appreciation and commemorate the brand’s long-standing presence here in Malaysia.
“As a brand that champions generosity, we are excited to launch not only a product but a campaign that goes beyond to spotlight our local kuih sellers who continue to preserve these classic flavours and we hope we can come together as a nation to continuously #SapotLokal and help our local business owners pull through this challenging time,” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.