It is said that “cleanliness is next to godliness”.
This is where the TOP Back-to-School Campaign hopes to make an impact.
As the new school term will re-start soon, parents are burdened with rising costs of living and expenses.
Through their “Brighter Future with TOP” charity fund-raising campaign is collaborating with MYDIN to equip a total of 200 Primary One students from hardcore poor families living in PPR communities in Kuala Lumpur, Selangor, Johor and Penang, with back-to-school essentials for the 2023/2024 school year. .
A portion of sales from selected TOP detergent products across MYDIN stores from December 15, 2022 to January 15, 2023 will be channelled to equipping these 200 Primary One school students.
The back-to-school essentials include brand new school uniform, school shoes, socks, stationery set, pencil case, and colour pencils for each child. TOP will deliver the personalised back-to-school packs to the families ahead of the new school term giving parents and children ease-of-mind that they are on a level playing field with other classmates.
Since its inception in 2015, the Brighter Future with TOP campaign has benefited 3,206 children from 97 communities nationwide with back-to-school essentials, while contributing TOP detergent products to their families and caregivers.
TOP recently introduced The TOP Colour Signature line of Super Colour premium powder detergent and Colour Protect premium liquid detergent with breakthrough 5D Colour ProTech Laundry Technology that allows consumers to wash all laundry together with the confidence that colours won’t bleed, colourful clothes remain vibrant, and dark clothes stay dark. It prevents fabric from early aging, keeping them newer for longer helping prolong the life of garments thus promoting more sustainable living. Each participating family in the Cerahi Kehidupan Bersama TOP program will receive a 2.1kg pack of TOP Super Colour powder detergent from this line, and a reusable detergent dispenser.
All TOP detergents including the Colour Signature line are powered by Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech that deploys next generation detergent technology that effectively removes 99.9% of harmful viruses including (COVID-19 virus, Influenza A & Coxsackie), and bacteria. This specially curated multi-tech formulation includes Anti-Malodour, Anti-Mite Dust and Anti-Sebum functionalities, enhanced with Bolder Scent Technology, a distinctive fragrance with proven efficacy against malodour control while it enhances mood.
TOP partnered with Kloth Cares and INTI to introduce the Colour Signature detergent line, and in the process collected more than 700 kilograms of good quality pre-loved clothing kindly donated by the Malaysian public. The pre-loved clothing will be cleaned and made available to participating families interested in upcycling projects.
“Rising cost of living is a global issue, and the urban poor are most at risk. Back-to-school preparations for even one child can disrupt the tight budgets of urban poor families, yet education is vital for these kids to break the cycle of poverty. Having similar back-to-school items as other students can help to motivate them and put them in the right headspace to excel. This is why the Brighter Future with TOP campaign resonates with and is supported by Malaysians who are invested in helping other Malaysians achieve their full potential. Our thanks to MYDIN for their cooperation on this campaign.
“We are committed to supporting 200 children through this campaign but we hope to achieve a higher collection so that we can help even more kids. Join TOP to make a difference to urban poor families so that they can enjoy a brighter future,” says Ms Carmen Foo, Senior General Manager of Southern Lion Sdn Bhd.
To support the Cerahi Kehidupan Bersama TOP campaign in providing 200 urban poor Primary One students with back-to-school essentials, the public can purchase TOP detergent products from any participating MYDIN store nationwide from 15 December 2022 to 15 January 2023.
For more information, please visit https://www.facebook.com/TOPdetergentMY.