The Ascott Limited (Ascott), has clinched the coveted title of ‘World’s Leading Serviced Apartment Brand’ at the Grand Final of World Travel Awards 2021, a prestigious global event that celebrates the best of the best in hospitality.
This follows Ascott being named ‘Leading Serviced Apartment Brand’ in Asia, Europe, Middle East and Oceania at the regional World Travel Awards 2021 in October 2021.
Ascott achieved the top honours in Asia and Middle East for the sixth straight year as well as in Oceania for the second consecutive year.
Sweeping a total of 28 accolades at the Grand Final and regional World Travel Awards this year, Ascott emerged as the biggest winner with the greatest number of awards received amongst serviced apartment players.
In addition to the global and regional tier awards, Ascott was also voted ‘Leading Serviced Apartment Brand’ in China, France, Germany, Hong Kong, Malaysia, Philippines, Saudi Arabia, Singapore, Thailand and Vietnam.
“To be recognised during such extraordinary times is a strong validation of our quality lodging properties, as well as Ascott’s efforts to provide a haven for all our guests, a safe home away from home. I am honoured to celebrate this incredible achievement with our staff who selflessly put the needs of others above their own. I am also grateful for the strong support from our owners, partners, and business associates.”
“Despite COVID-19, Ascott continues to be the accommodation of choice for guests. This year, Ascott was the first hospitality company in the world to offer guests complimentary health, wellness, and security support during their stay. We have also added seven hotel brands to form a network of 14 brands on our new online platform discoverasr.com. Ascott is also on track to achieve a record number of new units signed this year and the highest ever property openings. These are testaments of a resilient team whom in the harshest of winters never lost sight of spring. We are excited to bring this positive momentum forward into 2022 and continue to deliver more of what Ascott has to offer,” said Kevin Goh, Ascott’s Chief Executive Officer.
Ascott’s latest win at the Grand Final of World Travel Awards 2021 adds to its achievement at the Travel Weekly Asia 2021 Readers’ Choice Awards. Ascott won ‘Best Serviced Residence Group – Asia Pacific’ on 8 December 2021 for the sixth consecutive year. Travel Weekly Asia Readers’ Choice Awards honour exceptional leaders of the travel and tourism industry endorsed by the travel community.
Ascott also recently won the titles of ‘Best Serviced Residence Brand’ in Asia Pacific and ‘Best Serviced Apartment Company’ in the United Kingdom at the Business Traveller Awards 2021, with Ascott steadfastly retaining the former title for 18 consecutive years since the award category was introduced in 2004.
The Business Traveller Awards recognise the best in the travel and hospitality industry voted by readers of the Business Traveller magazine who are frequent business travellers.