AirAsia has once again proven its strength as a global brand, ranking as the 24th most valuable airline brand worldwide and 7th most valuable brand in Malaysia in the latest Brand Finance Malaysia 100 2025 report.
With a 66% surge in brand value to USD1.93 billion, AirAsia continues its remarkable rebound, driven by strong passenger demand, strategic route expansion to China and Central Asia, and increased flight frequencies on high-demand routes. This outstanding growth cements AirAsia’s status as the leading low-cost airline brand in the region and a key contributor to Malaysia’s brand value on the world stage.
Tony Fernandes, CEO of Capital A Berhad said, “I’m very proud of the results. This recognition reaffirms the resilience and relevance of the AirAsia brand. To be ranked 7th among Malaysia’s most valuable brands and 24th globally among airlines is a testament to the hard work of our Allstars and our relentless focus on making travel accessible, affordable, and enjoyable for everyone.”
According to Brand Finance, Malaysia’s top 100 brands collectively grew 16% in 2025, with the airlines sector posting a remarkable 85% increase in brand value across the board. AirAsia’s performance stood out for its agility in responding to post-pandemic travel trends and capturing renewed market momentum.
AirAsia’s brand strength is supported by high customer advocacy and regional brand affinity, maintaining an AAA- rating and ranking among the top 10 strongest Malaysian brands.
As AirAsia continues to grow beyond aviation with its ecosystem of travel, logistics, fintech and digital businesses under Capital A, the brand remains focused on delivering value, innovation and connectivity across ASEAN and beyond.
At the same time, the airline also reported –
- 1Q2025 Revenue RM 5.3 billion
- Net Operating Profit RM 290 million
- Profit After Tax RM 194 million a turnaround from loss of RM 244 million
- Strong profit despite 15 aircraft on ground
- On track to achieve FY2025 internal targets
Group CEO of AirAsia Aviation Group, Bo Lingam comments on the business outlook:
“Anticipating a stronger momentum in the second half driven by seasonal demand uplift across Asean and a more favourable fuel environment and stronger Asean currencies, we’ve sharpened our commercial focus and are on track with fleet readiness. With plans to reactivate 20 aircraft and add a net of two new aircraft, we’re positioning to scale capacity as we undertake demand-led network optimisation aimed at boosting frequency and connectivity across the Aviation Group. For AirAsia Philippines, the focus remains on network optimisation and cost containment, as we stem losses and work towards returning PAA to profitability. We are also strengthening our domestic market share in Malaysia and Thailand through targeted pricing and by aligning capacity with demand. On new routes, we look forward to exploring underserved growth corridors, including the upcoming Kuala Lumpur-Darwin launch, inspired by the strong performance of our Bali-Darwin route, which saw a 96% load factor since its launch in March.”