What a proud moment for the Accor Group.
Following Accor’s recent announcement on the extension of its highly successful partnership with Paris Saint-Germain (PSG) for another four years, ALL – Accor Live Limitless has now been named the official partner for the Paris Saint-Germain Japan Tour 2022 from July 18 to 25, 2022.
Reaffirming its commitment with the French football giant, albeit in a different capacity, the renewed collaboration will be using PSG assets to engage with and offer unique experiences to ALL – Accor Live Limitless, Accor’s lifestyle loyalty program, members worldwide.
Over the last three years, members of ALL benefited from exclusive opportunities to meet the most high-profile players, from watching a match at home with them to discussing the sporting world while enjoying a different leisure activity like yoga, karting or music together, and even receiving their favourite player’s lucky shirt, at a time when the team was being strengthened with global stars such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos.
As official partner of the Paris Saint-Germain Japan Tour 2022, ALL – Accor Live Limitless will be offering limitless opportunities for its most loyal members to share unforgettable moments, such as VIP invitations for top elite members living in Japan to attend PSG matches in the most privileged settings, including food and beverage in a friendly game between PSG and the Urawa Red Diamonds (a team of J1 league in Japan); or the chance to win tickets to attend a training session with a meet and greet access with some Paris Saint-Germain players for new members of ALL signing-up the loyalty programme in selected Accor
hotels in Japan between July 8 and 15.
With 18 Accor properties in Japan across 7 brands, Accor has been developing a hospitality ecosystem that attracts and rewards guests’ loyalty around the world by offering meaningful experiences and a wide variety of benefits enabling members to work, live and play far beyond their hotel stays. The extended Paris Saint-Germain partnership will continue to be the focal point to these limitless experiences.
“This Japan Tour demonstrates the continued commitment of ALL-Accor Live Limitless to extending and evolving our dynamic partnership with the French footballing giant.
It’s another brilliant way to leverage the global reach of both PSG and the ALL Brand to reach and engage loyal fans and members with new and unique experiences, but also attract new members in our hotels in Japan. This remains a vital part of ALL Brand vision: to offer unforgettable and Limitless Experiences to members all around the world.” – Mehdi Hemici, Chief Loyalty and Partnerships Officer
The partnership was initially created in 2019 to launch ALL-Accor Live Limitless, the daily lifestyle companion that brings together and enhances all the brands, services and partnerships operating within the Accor ecosystem. It has been a great success in providing current and future members with unforgettable experiences while supporting and promoting awareness of what was a new brand. The sponsorship has enabled ALL to be established as a global brand.