State Exco Abdul Halim and ShopeeFood team at the launching ceremony

ShopeeFood, Shopee’s online food delivery service, made its foray to Penang making it the third city in the country.

Present at a launching ceremony yesterday was State Exco for Domestic & International Trade, Consumer Affairs and Entrepreneurship Development, Abdul Halim Hussain along with ShopeePay&ShoppeFood Head of Marketing, Cheok Tuan Ee at the Coco Island Street Food located along Gurney Drive here.

The latest expansion fortifies the presence of ShopeeFood in major cities of Malaysia. ShopeeFood currently operates in Klang Valley and Johor Bahru and with this new expansion, ShopeeFood hopes to enable more Malaysians to benefit from this service. 

ShopeeFood aims to provide Shopee users with a convenient and seamless food delivery experience by offering a range of local and international food via the mobile app. Merchants include renowned hawker stalls from key areas such as Pulau Pinang, George Town, Ayer Itam, Gelugor, Tanjung Bungah, Bayan Lepas and Jelutong – serving local favorites such as Nasi Kandar Pelita, Mee Goreng Bos!, Penang Chendul, Pasembor and many others.

Besides local fares, ShopeeFood is also excited to present an array of popular F&B partners. This includes brands such as McDonald’s, Hoshino Coffee, US Pizza and Haagen Dazs, to name a few options available on the mobile app.

Tasty fare

In conjunction with the new food delivery launch in Penang, local users will be able to enjoy special promotions for a limited time. From now until 20th June, users will be able to enjoy amazing offers with SUPER DEALS merchants like ZUS Coffee, Chatime, Boat Noodle, Yi Ke Shu, and more. Upon checkout, users just need to select ShopeePay as the preferred payment method and they can claim the vouchers to enjoy the awesome deals: Among them are free delivery with no minimum spend, daily super deals with up to 50 discount, price slash up to 30 per cent discount and flash sale up to 20 per cent discount.

To start saving, users can also utilize the following deals from ShopeeFood:  

  • New Shopee users are entitled to 99% off with no minimum spend, capped at RM25 with the code: NEWTOFOOD;
  • New ShopeeFood users are entitled to the same deal, capped at RM7 with the code: NEWTOSFOOD

Wong Chee Mun, Head of Business Development, ShopeeFood Malaysia said: “We are thrilled that ShopeeFood is now available in Penang. Our food delivery service offers value, variety and convenience for our users. Since ShopeeFood is integrated into the Shopee mobile app, users can easily use their ShopeePay mobile wallet for a seamless ordering experience. ShopeeFood users will also be excited to know that we are offering Free Deliveries with no minimum spend in conjunction with our launch.”

“For ShopeeFood merchants, they can also access our huge database to reach new customers. For smaller merchants this will be helpful especially as the country transitions back to normal economic activities and their physical restaurants can now be featured online to boost sales.”

Some merchants interviewed also shared the following perspective for joining ShopeeFood:

This June, ShopeeFood users also stand a chance to win exclusive PerySmith products and ShopeeFood vouchers worth up to RM10,000 when participating in the Order & Win Contest: 

  1. From 1 – 30 June, spend a minimum of RM20 from any restaurants
  2. Follow the official ShopeeFood Instagram (shopeefood_my)
  3. Like & comment your Order ID in Penang Launch Contest Post
  4. Done! Repeat above steps, order more and stand higher chances to win

Especially for Penang fans, ShopeeFood will be organizing a roadshow at Gurney Plaza from the 3rd – 6th June 2022 starting  from 10am till 8pm. 

The roadshow is open to the public and will feature exciting activities like flash mobs, mini-games and free goodie bags giveaway.

For more information on ShopeeFood, visit https://shopee.com.my/m/shopeefood and stay up to date by following @shopeefood_my on Instagram.

Coco Island Street Food choices
Media members at the lucky draw session