South Korean national, Edward Han has been appointed as the new president of Samsung Malaysia Electronics.

He will be responsible for maintaining the brand’s strong reputation in Malaysia, lead business strategies and operations and further drive business and sales growth.

Han is an established leader and brings a wealth of experience in the Samsung environment. Having worked with Samsung for the past 20-plus years.

He has been a core part of the brand’s growth on an international level over the past two decades. He comes to Malaysia after a successful stint as Managing Director of Samsung Electronics New Zealand.

“Words cannot truly express my excitement and gratefulness for this new journey I am embarking on. Malaysia is a beautiful country with even more amazing potential for business growth, and I cannot wait to get started on this new chapter of my career with my new colleagues. I look forward to solidifying Samsung’s position as one of the best brands and workplaces in Malaysia,” said Han.

Han is a long-time Samsung veteran, having began his employment at Samsung back in 2000. Since then, he has held senior leadership positions in several global markets in Samsung, such as Romania and India, Director at Samsung Headquarters in Korea, and Managing Director in New Zealand.

As a results-driven leader, Han has a particular interest in improving business cultures through talent development and employee engagement programmes with a personal touch.