The spanking new Yamaha Lifestyle Mall by Hong Bee Motors was launched in Juru Auto City on Saturday, Nov 25, 2023.

The massive 12,000 square feet showroom housed in a two-storey showcases an architectural marvel.

Guests were taken on a journey into the pinnacle of synergy as Yamaha Motor, Yamaha Marine, and Yamaha Music converged under one roof.

.The mall also features an expansive exhibition zone, uniquely designed to showcase the exceptional range of Yamaha motorcycles and marine engines.

Visitors are able to immerse themselves in the dedicated VIP music lounge and studios, equipped with state-of-the-art Yamaha musical instruments, audiovisual systems, soundbars, and headphones. 

Additionally, the mall houses a Yamaha music school, a café, and a one-of-a-kind elevated service center.

Present at the momentous occasion was Justin Chuah, the Managing Director of Hong Bee Motors Group Tim Hoo, General Manager, 3S & Marketing of Hong Leong Yamaha Motor.who delivered their speeches.

“We believe that this one and only Lifestyle Mall will redefine the Yamaha experience for our valued customers and create a hub for those who share our passion for the brand,” said Chuah in his address.

Lending support was the State Exco for Local Government and Town & Country Planning, YB H’ng Mooi Lye, Prof. Dato’ Dr. Jim Khor the Group Managing Director of Hong Leong Industries Berhad, Itaru Otani, Senior Executive Officer, Chief General Manager, Land Mobility Business Operations of Yamaha Motor

Company, Ltd., Japan, Mitsuhiro Nakamura, Group Manager, Middle East and Asia Group, Central and South America Group, Marketing Division, Marketing Section Marine Business Operations of Yamaha Motor Company, Ltd., Japan, and Jin Katagiri, Managing Director of Yamaha Music (Malaysia) Sdn Bhd.

Also present was Poh Soon Terng, Director of Hong Bee Group, Taketoshi Takabayashi, Director of Hong Leong Yamaha Motor and John Lau, General Manager of Hong Leong Yamaha Marine.

Hong Bee Motors also presented an RM5,000 donation cheque to Ms. Maznah Tayib, the Northern Malaysia President of Friend of Childhood Cancer Northern-M (FOCCAN).

This contribution underscores Hong Bee Motors’ commitment to social responsibility and its dedication to supporting meaningful causes within the community.

Guests were then treated to guided tours, providing an intimate exploration of the meticulously designed Yamaha Lifestyle Mall by Hong Bee Motors. 

The landmark event signifies a new era for Yamaha enthusiasts and showcases Hong Bee Motors’ commitment to providing an unparalleled and all-inclusive experience for its valued customers.

The Hong Bee Group, founded in 1952, is a family-run company with over 70 years of continuous operation. Combining the experience of an established organisation with the drive of a start-up, the group spans various industries such as construction materials, beverages, motor vehicles, FMCG products, healthcare supplies, and production facilities. With an ever-expanding list of 
companies, Hong Bee Group provides comprehensive services and solutions, emphasising first-rate customer care and in-depth product knowledge.