Briefing session

Tourism Selangor will be venturing on promotional trips to Moscow, Tashkent, Almaty and Istanbul to assist Tourism Malaysia in its goal to attract more tourists from Russia and Turkey while preserving the bilateral ties.

The series of visits with the delegation will be conducted for ten days, from 11th September until 20th September 2022.

The mission, which will be led by Selangor State Exco for Tourism and Environment, YB Hee Loy Sian and assisted by the Chief Executive Officer of Tourism Selangor, Azrul Shah Mohamad will showcase a wide range of market segmentation in Selangor while promoting the “Splendid Selangor, Take Me Anywhere!” campaign.

As of 2021, there is a 13.0% (231,914) increase in tourists from European countries visiting Selangor compared to the previous year when travelling was restricted.

Hence, this is the ideal time for Selangor to resume its pre-pandemic growth, particularly for International travellers, as the travel ban has been lifted.

According to Hee, the Splendid Selangor campaign is a significant effort and a turning point to increase cooperation between the interested nations. This will involve prospective partnerships via FAM trips with media and travel agencies, cross-promotion series including advertising and digital campaigns, roadshows, and sales missions.

Selangor’s wide range of segmentation provides abundant tourism attractions, from eco-tourism, theme parks, cultural and heritage to splendid shopping and leisure experiences.

This includes the Sunway Lagoon theme park, Fireflies Park in Kampung Kuantan, Mah Meri Cultural Village and Avani Sepang Gold Coast Resort.

Tourism Selangor is ready to tap into extensive partnerships with tourism operators and industry players while gearing up its awareness to elevate the mission to be a prominent travel destination in Southeast Asia and globally.