The 68th National Day parade and procession at the Penang state level was held in a vibrant and lively atmosphere this morning at the Batu Kawan Stadium, Penang, with the waving of the Jalur Gemilang and cheers from the attending public.
For the first time, this year’s parade featured the Intangible Heritage Team, an initiative by the Penang State Executive Councilor for Tourism and Creative Economy, YB Wong Hon Wai. This team showcases the cultural treasures of Penang as a symbol of pride for its people and as a key asset in the state’s tourism agenda.
According to Wong, the inclusion of intangible heritage in the parade is not merely a cultural display, but also a strategic move to promote Penang as a tourism destination rich in living heritage, unique identity, and international appeal.
“This heritage is not only a collective memory of the people, but also a high-value tourism asset. By making intangible heritage the core, Penang can strengthen its cultural soft power and position itself as a world-class cultural tourism destination,” he said.
Among the heritage performances featured were:Kebaya Parade, recognized by UNESCO in 2024, showcasing the elegance of regional attire, Lion Dance and Chingay, currently in the process of UNESCO nomination, highlighting the unique performance arts of Penang’s communities and Boria, an original heritage of the state, performed with passion and with hopes of future international recognition.
This combination symbolizes cultural continuity — from heritage already recognized, to those in the process of being championed, and those with future potential.
Wong explained that this effort aligns with an experience-based tourism strategy, where visitors not only see but also feel and understand the local culture.
“The National Day unites the people, and at the same time, provides an opportunity to showcase Penang as a cultural destination. Each performance today is not only a symbol of patriotism but also an invitation to the world to experience the charm of our culture.”
He also added that the participation of various ethnic groups in traditional attire and the gender balance within the team also reflect the strength of Malaysia’s multicultural society, which is a key attraction in the country’s cultural tourism.
“This diversity is what makes Penang special. By showcasing intangible heritage in the National Day parade, we are not only presenting the state’s identity but also opening doors for international tourists to experience the beauty of our culture firsthand. Heritage is the bridge that connects tourists with the soul of Penang,” he explained.