In a significant move for Penang and Langkawi’s hospitality landscape, three well-known hotels — Bayview Beach Resort Penang, Bayview Hotel Georgetown Penang and Bayview Hotel Langkawi — are set to be rebranded under The Ascott Limited, a leading international lodging owner-operator.
The properties will undergo major refurbishments before reopening with refreshed brand identities: Bayview Beach Resort Penang will be rebranded as Ascott Batu Ferringhi Penang, Bayview Hotel Georgetown Penang will reopen as Oakwood Georgetown Penang and the Bayview Hotel Langkawi will take on the new identity of FOX Hotel Langkawi.
All three hotels are expected to commence renovation in 2026 and reopen progressively by 2028.
In Malaysia, Ascott continues to expand aggressively, with Penang and Langkawi identified as key growth destinations due to their strong tourism and investment potential.
Existing Ascott Group Properties in Penang – Penang has quickly become one of Ascott’s most important markets in Malaysia. The group currently manages several properties on the island, including: Ascott Gurney Penang, Citadines Prai Penang, Citadines Connect Georgetown, Citadines Connect Bertam Georgetown Penang, Citadines Tanjong Tokong, Citadines Connect Cecil Georgetown, The George Penang by The Crest Collection, 1926 Heritage Hotel Penang, Macalister Hotel, Hutton Central Hotel, Hutton Suites Hotel, Macallum Central, Ropewalk Piazza, Magazine Vista, Bahari Parade.
Together, these hotels showcase Ascott’s strength across multiple segments — luxury, business, and heritage — and their consistent commitment to design, comfort and world-class hospitality.
As Malaysia’s tourism and hospitality sectors continue their upward momentum, the transformation of the Bayview hotels under the Ascott Group marks an exciting new chapter. With world-renowned brands, significant investment, and a commitment to quality, the revitalised Ascott Batu Ferringhi Penang, Oakwood Georgetown Penang, and FOX Hotel Langkawi will set new benchmarks for comfort, style and service in the region.
Penang Hyperlocal reached out to Dato Tony Goh, chairman of the Malaysian Association of Hotels (Penang Chapter) on this new development for his comments.
“MAH Penang Chapter is equally excited with the new development of another 5-star international brand is making into Penang. This clearly shows the confidence level that Penang hospitality and tourism are moving into a very good market positioning,” he shared.
Headquartered in Singapore and a wholly owned subsidiary of CapitaLand Investment Limited, The Ascott Limited is one of the world’s leading international hospitality companies, with a presence in more than 220 cities across over 40 countries. Its award-winning portfolio spans a diverse range of brands including Ascott The Residence, The Crest Collection, Somerset, Citadines, lyf, Oakwood, HARRIS, FOX and others.