The Singapore Tourism Board (STB) and AirAsia MOVE have entered into a strategic partnership to create better travel experiences for visitors to Singapore, with a focus on key Southeast Asian markets like Malaysia and Thailand.
The collaboration was formalised with the signing of the Letter of Cooperation (LOC) recently.
As part of this collaboration, Malaysian and Thai travellers seeking quick weekend getaways can expect attractive travel deals from Airasia MOVE. These combine flights and hotel stays with events and attraction offerings, so they can plan a hassle-free vacation and make the most out of their itinerary.
At the heart of this partnership is STB and MOVE’s shared commitment to harness data insights, technology, and content to deliver more seamless, personalised, and engaging travel experiences. A joint campaign is set to launch in Q3 2025, spotlighting Singapore’s vibrant offerings and enhancing visibility among regional travellers.
“Southeast Asian travellers have diverse needs and interests, and many are familiar with Singapore. To get them to return or do more, we need a more personalised and data-driven approach. That is why we are delighted to partner AirAsia MOVE – to leverage their insights and capabilities to deliver better experiences and to help travellers maximise their time in Singapore,” said Ms. Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board.
Nadia Omer, CEO of AirAsia MOVE said, “Our collaboration with the Singapore Tourism Board underscores AirAsia MOVE’s commitment to driving regional travel growth through innovation and strategic partnerships. By leveraging our digital ecosystem and consumer insights, we aim to enhance conversion and engagement while simplifying travel planning to Singapore. This synergy allows us to jointly unlock new opportunities in key markets like Malaysia and Thailand, and deliver greater value to both travellers and tourism stakeholders.”
The partnership between STB and AirAsia MOVE aims to transform how visitors discover and experience destination Singapore. Travellers will be served more personalised recommendations, from popular attractions to experiential activities, based on their interests. This would be powered by joint insights from AirAsia MOVE and STB’s data on various user groups.
The partnership will spotlight exciting events, must-visit places, and unique local experiences that make Singapore special, ensuring there’s always something new to discover for both first-timers and repeat visitors. To make holiday planning easier, visitors can find the latest information about Singapore’s events, accommodations, and activities directly through AirAsia MOVE.
STB will also work with AirAsia MOVE to enhance the travel experience for Muslim travellers and highlight the wide range of Muslim-friendly offerings across Singapore.