Sacoor Brothers, the renowned Portuguese fashion brand, celebrates its 35th anniversary with a transformative rebranding campaign unveiling a refreshed logo and the tagline, “The Luxury of Being You”.
Sandra Silva, Co-CEO of Sacoor Brothers Portugal, describes the rebranding as a pivotal moment for the brand as it aims to modernise its visual identity and store experiences, while staying true to its core
values of craftsmanship and exceptional service.
“This evolution is not only visual — it reflects a deeper redefinition of how we engage with our customers in an ever-evolving global market. This new identity reaffirms our commitment to continuous innovation, attention to detail in every piece, and unparalleled customer service, which are all distinctive elements of Sacoor Brothers,” she shared.
With a legacy spanning over three decades, Sacoor Brothers has consistently been synonymous with sophistication and premium quality.
Founded by four visionary brothers in Lisbon, Portugal, Sacoor Brothers began as a boutique specialising in tailored menswear. The brand quickly gained popularity for its fine craftsmanship and top class
customer service, establishing itself as a trusted name in Portuguese fashion.
Today, Sacoor Brothers has a global presence with boutiques across Europe, the Middle East and Asia. The brand has also gained international recognition by dressing high-profile personalities such as
Patrick Dempsey, Irina Shayk, Cristiano Ronaldo and the Portugal national football team.
Central to the rebranding is the evolution of the Sacoor Brothers logo, which pays homage to the brand’s legacy while adapting a more contemporary aesthetic.
The iconic Greyhound emblem has been re-sculpted with sleeker lines and dynamic curves, symbolising agility and forward movement.
The logo’s typeface has also received a modern touch with bold yet elegant curves that perfectly complement the emblem, reflecting the sophisticated spirit of the brand.
The rebranding also features artistic representations of the Greyhound emblem, celebrating the brand’s history and aspirations.
Activated globally, the tagline “The Luxury of Being You” celebrates identity, authenticity, and personal empowerment. It conveys that the greatest luxury in life lies in staying true to oneself. Through the new tagline, the brand hopes to inspire consumers to freely express themselves with confidence.
According to Hugo Carriço, Sacoor Brothers CEO SEA, “The Luxury of Being You’ is more than a tagline — it’s an invitation and a celebration of individuality and authenticity.”
To embody this philosophy in 2025, the personalised in-store experiences.
As part of its renewed vision and dedication to its global clientele, Sacoor Brothers is set to roll out a series of initiatives as part of its progressive transformation:
Redesigned Boutiques: Select boutiques will be transformed to showcase a more contemporary and luxurious aesthetic, offering an elevated shopping experience.
Enhanced Personalisation: From custom embroidery and engraving to bespoke gift wrapping, customers will soon have more options to personalise their purchases to reflect their unique style.
Expanded Accessory Range: The brand is set to introduce a new range of accessories to complement its core wardrobe essentials.
With 35 years of heritage and a bold vision for the future, Sacoor Brothers enters this new chapter with a legacy of craftsmanship, a renewed sense of innovation, and a commitment to celebrating authenticity and individuality. Step into a world where timeless style meets personal expression and discover “The Luxury of Being You”.
Sacoor Brothers Boutique Locations – Suria KLCC, Pavilion KL, The Gardens Mall, Bangsar Village 2, IOI City Mall Putrajaya, LaLaport BBCC, The Exchange TRX, Gurney Plaza Penang, Queensbay Mall Penang and Imago Shopping Mall Kota Kinabalu.
Source – Sacoor Brothers
