IMEX Frankfurt, the pinnacle event for the global meetings, events, and incentive travel industry, is currently underway till May 16, 2024.

Hosted annually, IMEX Frankfurt attracts over 3,800 global meeting planners who converge with 2,900 suppliers from around the globe, fostering invaluable connections and collaborations aimed at elevating the standards of events, meetings, and experiences worldwide. 

This year marks the 8th participation of the Penang Convention & Exhibition Bureau (PCEB), proudly joining the esteemed roster of participants at IMEX Frankfurt. Positioned within the Malaysia Pavilion alongside several esteemed partners, the Penang Convention & Exhibition Bureau (PCEB) showcases the unique offerings and unparalleled hospitality of Penang, Malaysia.

Joining hands with the Penang Convention & Exhibition Bureau (PCEB) within the Malaysia Pavilion are an array of distinguished partners, encapsulating the essence of Penang’s rich cultural heritage, warm hospitality, and vibrant event offerings. 

Partners include Amari SPICE Penang, Xpedition Events, Olive Tree Hotel, Penang, and PICCA Convention Centre @ Butterworth Arena. 

Attendees at IMEX Frankfurt 2024 can look forward to an immersive experience that celebrates the diversity and splendor of Malaysia. Highlighting the cultural richness of Penang, visitors are treated to captivating performances, including the iconic ‘Roti Canai’ tossing—a mesmerizing demonstration of the preparation of this beloved Malaysian delicacy, and showcasing of Penang’s trishaws. 

As IMEX Frankfurt 2024 unfolds, participants are poised to forge meaningful connections, foster collaborations, and chart the course for the future of the meetings, events, and incentive travel industry. 

Visit Penang Convention & Exhibition Bureau (PCEB) at Booth number A220 to explore potential collaborations and opportunities awaiting you in Penang. 

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