In another initiative to bring more tourists to Malaysia, the Malaysian Association of Tour and Travel Agents (MATTA) signed a Memorandum of Understanding (MOU) with the Association of Tour Operators and Travel Agents of the Czech Republic (ACCKA) in Prague with the objective of strengthening business cooperation between Malaysian and Czech Republic tourism industry players.
The MOU, which was signed by MATTA President Datuk Tan Kok Liang and ACCKA President, Roman Skrabanek and witnessed by the Malaysian Charge d’ Affaires to the Czech Republic, Ms Farashima Aini Mohd Ali, will potentially establish Malaysia as a prominent travel destination for the Czechs.
“The core narrative of this MOU will result in more collaboration between tourism entrepreneurs between both countries whilst increasing awareness of Malaysia as an ideal travel destination globally,” said Farashima.
“The tremendous potential of the Czech Republic’s outbound market to Malaysia is the result of the country’s fast-expanding economy. The number of Czech tourists to Malaysia has increased over the past several years with potential for rapid growth in the near future. As always MATTA is looking into every opportunity to expand into new, high-growth potential markets,” said Tan.
“More than 60% of Czech residents travel abroad every year accounting for a total of 5.1 million vacations (minimum stay of 4 nights) in 2019. There has been a huge increase in luxury and long-haul outbound travel and, during the winter season (October to March), the majority of Czech travelers prefer beach and sunny destinations. In addition to shopping, sightseeing, scuba diving, and soft adventure, they are captivated by culture, tradition and cuisine. This MOU is a logical, mutually advantageous next step for both of our associations,” said Roman Skrabanek.
Both associations have committed to working together to boost tourism to and from both countries by assisting to expand connections between Malaysian and Czech tourism entrepreneurs through the development of synergistic business strategies, communication and the exchange of information, organizing meetings between association members, as well as assisting and participating in exhibitions, international trade fairs and other events organized by either party.
“I applaud this milestone achievement between both organizations and the Malaysian Embassy here in the Czech Republic will proudly support this initiative,” concluded Farashima.
