A new coffee brand has hit our shores. Indonesia’s Kopi Kenangan, officially opened its doors in Malaysia with its first store in Suria KLCC recently.
The launch was officiated by Kopi Kenangan’s Co-Founders, Edward Tirtanata, CEO and James Prananto, Chief Business Development Officer.
“We chose Malaysia as our first market expansion due to Malaysians’ love for food, the steady growth in coffee culture, especially the grab-and-go concept, and the many similarities Malaysians share with Indonesians when it comes to taste profile and the receptivity to try new things. The F&B sector’s future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitisation, which is in line with our business operations. We want to export the phenomenal success of our grab-and-go coffee model in Indonesia to overseas markets, starting with Malaysia. We started Kopi Kenangan with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavors with Malaysians.” said Tirtanata.
James Prananto, Co-Founder and Chief Business Development Officer said, “Kopi Kenangan will be operating under the brand name Kenangan Coffee, as the official international name to be used outside of Indonesia. We wanted to emphasise on the word ‘Kenangan’ as it aptly translates to ‘making memories’. Everyone who comes to our store is treated like a friend, and every cup of coffee that we sell is made with love and we hope this translates to customers making memories with us along this journey. We aspire to be the most-loved consumer brand in Southeast Asia, and Malaysia will be a key foothold in helping us achieve this mission.”
Kenangan Coffee will be opening four more stores at MyTown Cheras, Pavilion KL, NU Sentral KL and Sunway Pyramid PJ by the end of this year. It has also launched its Training Academy in Uptown, PJ to provide various training programmes for its baristas and employees, with an aim to become the best professional F&B training centre in Malaysia. In line with its commitment to serve good quality coffee to consumers, the brand also hired Mikael Jasin, currently the World’s 7th Best Barista (2021) as its Head of Coffee, tapping on his tremendous experience and vast knowledge to revolutionise the way Kenangan Coffee is sourced, produced, and enjoyed.
Kenangan Coffee will be introducing its beloved signature drinks, Kenangan Latte (Image 1) and Avocado Coffee (Image 2), as well as a wide range of other coffee selections at its stores. The price per cup starts from RM5.90 and is at a sweet price point in line with its brand promise of making quality coffee available to everyone. Kenangan Coffee will also be introducing a variety of food options as a delightful companion to its coffee.
Meanwhile, Kopi Kenangan is Indonesia’s fastest growing New Retail F&B chain well-known for its great tasting coffee, with over 850 outlets across 64 cities in Indonesia. Kopi Kenangan was founded in 2017, initially targeting a gap in the market between high-priced coffee served by international coffee chains and instant coffee sold at many of the country’s roadside kiosks and street stalls. In 2020, Kopi Kenangan expanded into the food industry by launching a bread brand called Cerita Roti, and later in 2021, launched a “Chicken on the Go” brand named Chigo and soft-cookie brand Kenangan Manis.
Through understanding and exploring local flavors as well as a ‘new retail’ online and offline model that focuses on the customer experience, Kopi Kenangan has a vision to become the largest food and beverage business in Indonesia, and Southeast Asia, through affordable quality products, fast and friendly service, quality control, and creative business development. Kopi Kenangan plans to become the most-loved consumer brand in Southeast Asia. Kopi Kenangan has marked its first entry into Malaysia and will continue to expand its footprint in SEA and broaden its offerings under the name Kenangan Coffee as the official name used outside of Indonesia.
