Drinkies, the innovative Direct-to-Consumer (D2C) platform by Heineken Malaysia Berhad (HEINEKEN Malaysia), has triumphed at the prestigious Asian Experience Awards 2024 in Singapore, a platform that recognises the ingenious initiatives of creative companies in delivering meaningful experiences to their stakeholders, clinching not one, but two major victories.
The awards include the Malaysia Product Experience of the Year and Malaysia Service Experience of the Year in the e-commerce category. To commemorate this achievement, consumers can enjoy 10% off Drinkies Draught Beer Packages when signing up with Drinkies, valid until 30th October 2024.
Launched in 2018, Drinkies is one of the pioneering platforms offering an innovative “online bar: concept, providing consumers with a convenient way to order their favourite alcoholic beverages.
The awards recognise two key projects:
Malaysia Product Experience of the Year – E-Commerce
Bringing the Bar Home: The Draught Beer Party Package: The Draught Beer Party Package by Drinkies transforms home celebrations into vibrant experiences, offering freshly tapped draught beers for any occasion. Launched to meet the rising demand for at-home gatherings, this service features a
portable draught beer system that ensures each pour is as fresh and enjoyable as that from a local pub. To elevate the experience further, the package includes an interactive beer-pouring masterclass, allowing consumers to immerse themselves in the art of pouring beer. This innovative offering has not
only strengthened the bond between HEINEKEN Malaysia and its consumers, but has also made it the best-selling draught product on the Drinkies platform.
Malaysia Service Experience of the Year – E-Commerce
Drinkies Turbo Charges Growth Through Star Bar: The Star Bar initiative was introduced on Drinkies to allow users to discover world-class beer brands and local events, reiterating Drinkies’ mission to elevate every drinking occasion. Drinkies aims to connect consumers through both digital and in-person experiences, offering exclusive benefits and promotions. Users can
enjoy their beers at participating bars in their neighbourhood, redeeming the best bar offers directly through the app. By leveraging a network of HEINEKEN Malaysia-exclusive bars, Drinkies delivers its users a premium drinking experience.
Luke Kakol, Head of Digital & Technology at HEINEKEN Malaysia, shared, “When we first envisioned Drinkies, our goal was to create a convenient, timely, and dependable platform for consumers to easily access their favourite beer and cider. Today, we are proud to see Drinkies recognised at the Asian
Experience Awards 2024. Initiatives like the Draught Beer Party Package and Star Bar have set a new standard in the industry for how beer can be enjoyed. With that, we aim to continue raising the bar with our brands in meaningful ways, making sure we continuously find new ways to elevate every drinking
occasion. A big thank you to all our consumers, partners, and team for their unwavering support!”
To experience the convenience of Drinkies and order your favourite beverages, download the Drinkies app from the App Store, or Play Store. In conjunction with the wins, enjoy 10% off Drinkies Draught Beer Packages when signing up, valid until 30th October 2024.
For the latest updates and promotions, follow Drinkies on Facebook at Drinkies Malaysia and Instagram at @drinkiesmy.
Drinkies and all related promotions and activities are strictly for non-Muslims aged 21 and above only.
HEINEKEN Malaysia advocates responsible consumption and urges consumers to EnjoyResponsibly: when you drive, never drink.