As part of its corporate social responsibility (CSR) initiatives and “Brew a Better World 2030” strategy, HEINEKEN Cares programme is an initiative by Heineken Malaysia Berhad (HEINEKEN Malaysia) aimed at uplifting communities where it operates.
The company is proud to celebrate more than 30 years of its active role in uplifting and supporting diverse groups of Malaysian communities, fostering positive change and growth in these communities.
Building on its commitment, the company will continue its collaboration with Sokong to support four NGOs with several initiatives to empower local communities.
To kick off the programme, HEINEKEN Malaysia supported 120 low-income Indian families in Desa Mentari with essential food items this festive season.
Martijn van Keulen, Managing Director of HEINEKEN Malaysia said, “We believe that when our people, planet and surrounding communities are looked after, our business thrives. Over the last three decades, we have collaborated with strategic partners to uplift and support communities around our brewery and across various states, including Sabah and Sarawak. We are committed to continue making a positive impact where we operate by supporting those in need, staying true to our purpose of brewing the joy of true togetherness to inspire a better world.”
Through, HEINEKEN Cares, the company has invested in several initiatives:-
Strengthening Watershed Protection – Since 2007, HEINEKEN Malaysia has invested RM15 million in protecting water resources and pledged an additional RM6 million through 2030, recognising that water is essential not only for environmental health but also for social well-being, supporting community health and resilience. Through awareness programmes and investments into nature-based solutions like river rehabilitation and reforestation, the Company aims to support long-term water security in Sungai Way, Sungai Penchala and Sungai Selangor, in collaboration with Global Environment Centre, local communities and in support of local government agencies.
Unlocking Potential through Upskilling – HEINEKEN Malaysia has also supported communities through its English Enrichment Training Programme, by partnering with education experts to provide upskilling opportunities for 630 educators. Over a period of 14 years, the Company invested over RM6.6 million in the programme for participants from 369 institutions, comprising vernacular Tamil, Chinese and East Malaysian institutions.
Bringing Communities Together for a Greater Cause – For over 30 years, HEINEKEN Malaysia has invested in its Tiger Sin Chew Chinese Education Charity Concert programme, aimed at bringing communities together to raise funds for a greater cause. Through the initiative, HEINEKEN Malaysia has raised over RM426 million for 549 institutions nationwide supporting its beneficiaries in improving their facilities and enhancing the learning environment.
Empowerment Beyond Aid – At the height of the pandemic in 2021, HEINEKEN Malaysia supported needy communities with essential food aid. Following this, the Company shifted its focus to long-term food security, collaborating with local communities to develop sustainable farming solutions in response to evolving needs.
The company has also supported communities by establishing rainwater harvesting systems and gravity water systems to improve clean water access. These systems help the communities by mitigating water disruptions, reducing reliance on treated water for non-potable usage, and alleviating pressure on water resources. Beneficiaries also received training to maintain and manage the systems, fostering greater self-sufficiency.
Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia said, “We recognise that meaningful change happens through collaboration. By working hand-in-hand with our partners and communities, we are able to make a lasting impact for underserved communities. By investing in sustainable community initiatives, we go beyond addressing the immediate needs of the community; it paves the way to build resilient communities.”
Working Together for Change: Make a Difference Today
Keeping the momentum, HEINEKEN Malaysia remains dedicated to supporting local communities with the launch of a new phase of its HEINEKEN Cares initiative today. In collaboration with Sokong, the programme will support “Hopes Malaysia”, Soroptimist International Region of Malaysia (SIROM), PWD Smart Farmability and MyKasih Foundation, focusing on important causes related to water access and food security.
HEINEKEN Malaysia is committed to uplifting local communities and making a positive impact. This initiative invites the public to contribute through the Sokong platform, and for each RM10 donated, HEINEKEN Malaysia will top up with an additional RM40 towards the cause.
Source – Heineken Malaysia
