By V. Sivaji

Carlsberg’s unique 3-litre bottles are a big hit among consumers this Chinese New Year.

More than 1,000 beer lovers will be ushering the Chinese New Year (CNY) celebrations with double the prosperity and happiness with family and friends by POPping a gigantic, limited-edition 3-litre Carlsberg CNY bottles.

Carlsberg’s CNY campaign themed ‘Double Cheers. Double Winnings.’, which runs till Feb 9 2020, haa already rewarded shoppers and drinkers with doubled up winnings on top of instant redemption for purchases at participating outlets nationwide.

With only more than 2,000 bottles in Malaysia to be won, the magnificent 3-litre Carlsberg bottle, topped with a cork stopper and at a height of 48cm, has created abuzz among consumers.

Wait no more, grab your chance when you make purchases on any Carlsberg Malaysia products in just two simple ways of winning – ‘Snap & Win’ and/or ‘Check Bottle Caps & Win’.

For ‘Snap & Win’ purchases, all you need to do is head to participating supermarkets, hypermarkets; enjoy Carlsberg or Carlsberg Smooth Draught at modern pubs and bars; or purchase Carlsberg Malaysia products within your fingertips by going online to participating ecommerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat.

Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you snap a photo of your receipt and submit it via WhatsApp.

“I was out celebrating the New Year with a group of friends at Brewhouse Kuchai Lama enjoying Carlsberg.

“What a surprise that I won the 3-litre Carlsberg CNY bottle! I’ll be celebrating CNY at my friends’ place where we will pop the bottle to celebrate the winning,” said Ernest Hoh who hails from KL.

If you are enjoying Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating food courts, coffee shops or bars, be sure to check underneath the bottle caps for the lucky caps.

Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.

“My friends and I were drinking at our regular food court here in Taman Malim Jaya and it was completely unexpected when we saw the bottle cap that reads ‘1st Prize 2020’.

“It’s a huge Carlsberg bottle and I’d love to drink it, but I’m going to proudly display it at home!,” said Kee Kim Seong from Malacca.

You too can be a winner as promotion runs till Feb 9, 2020 or while these limited-edition 3-litre bottles are still up for grabs.

For more information on all ongoing CNY promotions or events, visit