In conjunction with the upcoming Hari Raya celebration, Anchor Butter partnered with local celebrity Bella Astillah for a special initiative featuring alive Raya cookie sale on TikTok. The response was overwhelmingly encouraging, with all exclusive Anchor Butter X Bella Astillah Raya cookie boxes selling out in under five minutes, generating a total of RM13,000 in sales from a single live session.
In the spirit of Ramadan and Syawal, which emphasise gratitude and compassion, the full proceeds from the sales will be channelled to Pertubuhan Pendidikan Anak-Anak Yatim Selangor, known as Rumah Bakti Dato’ Harun, in Ampang, Selangor, a welfare home that provides shelter, care and education for children in need.
Through this initiative, each purchase goes beyond simply enjoying Raya cookies made with Anchor butter, known for its rich and appetising aroma. Every purchase also contributes towards bringing joy to the children of Rumah Bakti Dato’ Harun, allowing them to celebrate Aidilfitri in a more meaningful way. Much like how Anchor butter is a trusted ingredient in many home kitchens, especially when preparing dishes for festive occasions, this campaign reflects the spirit of giving by turning each purchase into a contribution that supports the wider community.
Bella Astillah shared, “It was truly special to connect with fans during the live session, especially during Hari Raya. Knowing that every purchase contributed directly to Rumah Bakti Dato’ Harun made the experience even more meaningful. I am grateful to everyone who joined and supported this initiative.”