Tourism Malaysia and Emirates have renewed their partnership, reaffirming the airline’s longstanding commitment to the Southeast Asian gateway at the Arabian Travel Market (ATM).
Emirates will seek to promote Malaysia across key markets in its global network, exploring opportunities for joint marketing promotions and advertising initiatives to position Malaysia as a premier tourist destination – highlighting its natural landscapes, cultural heritage and unique culinary experiences.
Emirates will also explore organising familiarisation trips to Malaysia for key media representatives and travel agents from strategic markets across its global.
Representing Malaysia was the Minister of Tourism Datuk Seri Tiong King Sing and Tourism Malaysia Director General Datuk Manoharan Periasamy.
Emirates has signed another seven Memorandum of Understandings (MoUs) on the side-lines of ATM with the tourism boards and ministries of Malaysia and other countries.
Similar MOUs were also signed with representatives from Sri Lanka, Morocco, Seychelles, Bahamas, Warsaw and Nigeria to bolster visitor arrivals and boost the appeal of each destination.
Source – Emirates