Needy and underprivileged individuals and families in Penang, Perak, Pahang, Kuala Lumpur, Selangor, Pahang, Johor, Malacca and Sabah received food packs thanks to Coway Malaysia.

They donated RM400,000 to prepare the food packs comprising of essential food items including rice, cooking oil, sardines, malt drinks and flour.

Working with MERCY Malaysia, the CSR project also seeks to deliver basic food supplies to vulnerable communities that have been severely impacted by the COVID-19 pandemic and the constant lockdowns.

The COVID-19 pandemic has evolved into an unprecedented and multi-faceted crisis affecting not only public health, but also socio-economic well-being. 

Lockdown measures and disruptions in Malaysia’s key markets have severely impacted the local economy. Many have lost their jobs and livelihoods as a result, and are currently experiencing hardship and poverty.

This corporate social responsibility (CSR) initiative is part of the company’s commitment to stand alongside Malaysians in the fight against the challenges brought on by the pandemic.

As The Best Life Solution Company, Coway Malaysia aims to provide solutions that actively change lives. By collaborating with trusted organisations such as MERCY Malaysia, the company seeks to directly impact communities in need.

The contribution will fund 3,600 food packs, benefiting vulnerable groups across the country, including urban and rural B40 families; families of B40 frontliners; the disabled; refugee populations; as well as shelter homes.

“We have a duty to help those in need as we believe any action, no matter how small, can start the ripple effect towards creating a better world. On this note, we are grateful to partner with MERCY Malaysia to help provide basic food supplies to those in need. This collaboration is also in line with our current ‘We Stand As One’ campaign, which solidifies our support for the public as we fight through this current challenge. 

“We will continue to help communities in need, connect the disconnected, and stand alongside all people in Malaysia – we will not stop until we overcome this challenge together.” said Kyle Choi Ki Ryong, Managing Director of Coway Malaysia said, 

The remaining food packs will be distributed over the month of September and will include those in other states like Terengganu and Sarawak.

“Food is a basic need for every human being and it is devastating to see that the pandemic has harmed the poor and vulnerable communities living in extreme poverty. Thus, MERCY Malaysia has been responding to the COVID-19 pandemic since March 2020 to deliver assistance to various sectors and sections of society. One of our plan’s components is on delivery of food aid. We truly appreciate the support by Coway Malaysia through this initiative and we do believe that we need to join hands and support each other to weather this challenge together,” said Mohammad Said Alhudzari Ibrahim, General Manager, Programme Operations Division, MERCY Malaysia.

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