Mon. Oct 21st, 2019

Carlsberg unveils new look of its iconic pilsner

CHEERS! Carlesberg’s Gary Tan and Pearl Lai

By V. Sivaji

Popular international beer, Carlsberg has just come out with a new look yet packaging for its bottle and can range beer.

Some 500 guests in Penang were first on hand to witness and taste the new range at the MStage at MMall recently.

Guests enjoying the new look Carlaberg

On hand to explain the new product was Pearl Lai , Director of Corporate Communication & CSR along with Gary Tan, National Sales Director.
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“Carlsberg now comes with practical betterments to deliver an even better beer enjoyment experience! Carlsberg’s refreshed Danish inspired brand identity, which balances simplicity with contemporary design.

“It is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.

“The brand’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs,” said Lai.

The new look Carlsberg range

Meanwhile, Ted Akiskalos, Managing Director of Carlsberg Malaysia added that at Carlsberg, they care about how their beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder J.C. Jacobsen throughout our history of more than 170 years.

“From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, hence the introduction of a new look and feel for Carlsberg that represents our ongoing commitment to do so.

“Loyal Carlsberg drinkers can rest assured that while the brand looks modern and new, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste,” said Ted.

Carlsberg will also reward its fans with a nationwide consumer promotion from July to September, allowing them the opportunity to win the chance to become Probably The Best Beer Master!

Not only are winners entitled to an all-expenses-paid trip to the Carlsberg Malaysia’s brewery, they also get to bring along a friend and go through an informative Art of Beer session.

Consumers can also collect 24 bottle caps to get a limited-edition Carlsberg T-shirt, or 12 bottle caps to get one 320ml Carlsberg can. This promotion will run from 1 to 31 July 2019 in Peninsular Malaysia and 1 to 31 August 2019 in Sabah & Sarawak. Between 1 to 31 August 2019.

Meanwhile, every purchase of two bottles or cans of Carlsberg at convenience stores between 1 August to 30 September 2019 will also give consumers a chance to win simply by snapping and sending their receipt as a proof of purchase.

To learn more about Carlsberg’s new look and feel, betterments and promotions, visit the brand’s Facebook page at CarlsbergMY or check out www.probablythebest.com.my

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