William Chong (fourth from right) with his team members at the Ipoh branch

By V. Sivaji

Asiaeuro Wines & Spirits Sdn Bhd has expanded its reach with its new and chic outlet Ipoh.

The spanking new outlet will offer premium brands of wine, whisky, gin, sake, soju, champagne and more.

Corporate clients will now have a chance to order new brands of their products. 

The classy outlet is set to offer restaurants, pubs and hotels to order their premium brands from this outlet.

Asiaeuro’s clients consist mainly of restaurants, hotels, retailers and direct consumers and hold over 1,000 brand choices. 

The new outlet will come under the purview of Northern region director William Chong.

“We hope to cater for our clients in Ipoh, namely hotels, resorts and restaurants with our range of exclusive brand of products,” said Chong.

They also have branches in Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu. There, their fine dining restaurants are also popular with guests.

The company also distributes the “Rolls Royce” of wine glasses, namely the Riedel brand which are known for their quality and classic designs.

Cosy setting

The Austrian-made Riedel glasses come from a family of craftsmen.

They were established in 1756 and the well-known brand has a 270 years history of making handcrafted or machine made glasses.

To-date, 11 generations of the Riedel family are into making these wine crystal glasses.

For cigar enthusiasts, Asiaeuro offers a list of Cuban cigars, namely the Cohiba range. 

Meanwhile, established in 1999, Asiaeuro also has offices in Singapore and Hong Kong.

The Asiaeuro Ipoh outlet is at 31 & 31A Jalan Medan Ipoh 1, Bandar Baru Medan ipoh31400.

Well stocked outlet
Opening ceremony prayers